71 percent of millennials say their mobile device is becoming their most important shopping tool.
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When it comes to the intersection between tech and retail, there’s no one-size-fits-all approach—especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same.
This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.
