Infographic: 73% of Millennials Use Their Phones to Shop Online

Compared to 33% of boomers


When it comes to the intersection between tech and retail, there’s no one-size-fits-all approach—especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same.

“These findings highlight the chasm between generations when it comes to the devices preferred for online shopping, as well as the belief in the value of mobile payments,” explained Joe Beier, evp, shopper and consumer insights, GfK.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.