How the Performance Marketing Reset Affects the Open Web
This post was created in partnership with Taboola Key takeaways Richer data and agentic technology are shifting performance marketing beyond programmatic buying and into an era of guiding audience decisions [...]
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Turn AI Experimentation Into Business Results
This post was created in partnership with Treasure AI While some marketing leaders are building the right foundation to scale AI, many still struggle to turn experimentation into responsible, measurable [...]
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Viewing Social Media as an Extension of Human Instinct
This post was created in partnership with Viral NationWhile social media is constantly evolving, human nature hasn’t changed in millions of years.During a Brandweek 2026 session co-hosted by Viral Nation, [...]
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How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with TeadsKey takeawaysAudience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels.During an ADWEEK [...]
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Why Desire Is an Emerging Competitive Advantage
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, [...]
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Evaluating Retail Media Strategies as AI Changes Discovery
This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as AI answer engines increasingly [...]
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Measuring Media Value by Outcomes, Not Opportunity
This post was created in partnership with Viant Key takeaways The industry’s core metrics were built to confirm delivery. But an ad served is not necessarily an ad watched, remembered, [...]
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Bringing Brands and Creators Together in the Participation Economy
This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with [...]
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Social Media Marketing Enters Its AI Intelligence Era
This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, [...]
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Community Is the New Competitive Edge for Sports Marketing
This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, [...]
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