Portrait of Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.


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How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

Brand Marketing

A new behind-the-scenes documentary shows the actor's work to contextualize the history of marijuana.

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Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatment

Brand Marketing

The company was born out of desire to put on fun—not stodgy—events for women.

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Fast Fashion Is Destroying the Planet. Olivia Wilde and ThredUp Want to Give Clothing a Second Life

Sustainability

Asking consumers to buy used clothes with new line made up of 4,000 secondhand items.

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Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Brand Marketing

Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.

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Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

Brand Marketing

It tapped directors like Kathryn Bigelow and Michel Gondry.

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Natasha Lyonne Shares That She ‘Wants to Direct More Ads’ in Q&A

TV / Video

The creator of Netflix's Russian Doll talks about what it's like to change her career.

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Michael Avenatti Allegedly Attempted to Extort Nike for Over $20 Million

Brand Marketing

The lawyer was arrested today for charges including bank fraud.

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Comedy Central, Sony Among SXSW Experiential Award Winners

Brand Marketing

Festival added a new award to the lineup.

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Why Rent the Runway Used SXSW to Debut Its West Elm Partnership

Brand Marketing

An immersive pop-up helped dress and glam up sweaty festivalgoers.

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Bumble Is Using SXSW to Make Intimate Connections With Attendees

SXSW

A smaller activation space and one-to-one interactions bring the brand closer to festivalgoers.

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How L’Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care

SXSW

The brand's SXSW pop-up helped attendees create a custom serum.

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ADP’s Exhilarating SXSW Experience Let Attendees Literally Shatter the Glass Ceiling

SXSW

Festivalgoers got to metaphorically break down workplace barriers.

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Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

Brand Marketing

Teasing a new sneaker was 'marketing at a very high level,' Hatfield joked.

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Land O’Lakes Uses SXSW to Tell Humans They Aren’t the Center of the Food System

SXSW

The brand wants to educate attendees about agriculture and eating.

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Elizabeth Warren’s Plan to Break Up Tech Giants Is to ‘Protect Competitive Markets’

Brand Marketing

At SXSW, the senator detailed how Amazon beats out competition with data and information.