Ben Lamm

Ben Lamm

Co-Founder and Chairman, Hypergiant
Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.

It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes

Our short-term crisis is recovering from Covid-19; our long-term crisis is saving the world from ourselves.

Why Influencers Are Focusing on the Bigger Picture as Advocates

We don’t have time for people selling weight-loss teas while the Amazon burns.

The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

It'll play to consumers needs and provide a sense of unity.

Perhaps 2019 Is Finally the Prophesized Year of Video for Marketers and Publishers

AI and other tech are making it easier to reach consumers in this way.

How AI Can Help Agencies Find Their Creative Mojo Again

Artificial intelligence is not the enemy here.

Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

Putting a plan in place before a controversial campaign avoids having to pull an ad.

Using Trust as the Driving Force Behind Marketing Strategies

Consumers want to believe in a brand’s purpose and intention.

Take Your Marketing to Infinity and Beyond by Utilizing Space Data

Information gleaned from satellites can offer fascinating insights into consumer preferences.

How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant

Legacy companies that do so often see a sizeable shift in ROI.

How Brands Can Stand Out From the Crowd at an Astounding Event Like CES

The more than 180,000 attendees and 4,400 exhibits provides an exciting challenge.