Ben Lamm Co-Founder and Chairman, HyperGiant@federallammBen Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board. Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common Putting a plan in place before a controversial campaign avoids having to pull an ad. Voice Using Trust as the Driving Force Behind Marketing Strategies Consumers want to believe in a brand’s purpose and intention. Voice Take Your Marketing to Infinity and Beyond by Utilizing Space Data Information gleaned from satellites can offer fascinating insights into consumer preferences. Voice How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant Legacy companies that do so often see a sizeable shift in ROI. Voice How Brands Can Stand Out From the Crowd at an Astounding Event Like CES The more than 180,000 attendees and 4,400 exhibits provides an exciting challenge. Voice Why We Need to Look at AI Innovation as a Digital Renaissance Artificial intelligence is capable of creativity. Voice Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence Without AI, your company immediately falls behind. Voice How AI Is Making Advertising More Efficient and Consumer-Focused Conversational insight is the most effective tool brands have ever had. Voice Brands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers Using artificial intelligence can give businesses the chance to try new innovations without risking their stake in the market. Voice Why AI Is the New Battleground for Brand Marketers Embracing consistency and effective frequency.