Ben Lamm

Ben Lamm

Co-Founder and Chairman, HyperGiant
Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.

Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

Putting a plan in place before a controversial campaign avoids having to pull an ad.

Using Trust as the Driving Force Behind Marketing Strategies

Consumers want to believe in a brand’s purpose and intention.

Take Your Marketing to Infinity and Beyond by Utilizing Space Data

Information gleaned from satellites can offer fascinating insights into consumer preferences.

How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant

Legacy companies that do so often see a sizeable shift in ROI.

How Brands Can Stand Out From the Crowd at an Astounding Event Like CES

The more than 180,000 attendees and 4,400 exhibits provides an exciting challenge.

Why We Need to Look at AI Innovation as a Digital Renaissance

Artificial intelligence is capable of creativity.

Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence

Without AI, your company immediately falls behind.

How AI Is Making Advertising More Efficient and Consumer-Focused

Conversational insight is the most effective tool brands have ever had.

Brands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers

Using artificial intelligence can give businesses the chance to try new innovations without risking their stake in the market.

Why AI Is the New Battleground for Brand Marketers

Embracing consistency and effective frequency.