Ben Lamm is co-founder and chairman of Hypergiant.
Video Advertising Integrations Spell the End of Advertising
Our future is not more ads as pre-roll: It’s more embedded technology that turns video into ads.
Trump Wants to Go to the Moon. How Do You Market Outer Space?
How to market from the moon, hypothetically.
It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes
Our short-term crisis is recovering from Covid-19; our long-term crisis is saving the world from ourselves.
Why Influencers Are Focusing on the Bigger Picture as Advocates
We don’t have time for people selling weight-loss teas while the Amazon burns.
The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush
It'll play to consumers needs and provide a sense of unity.
Perhaps 2019 Is Finally the Prophesized Year of Video for Marketers and Publishers
AI and other tech are making it easier to reach consumers in this way.
How AI Can Help Agencies Find Their Creative Mojo Again
Artificial intelligence is not the enemy here.
Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common
Putting a plan in place before a controversial campaign avoids having to pull an ad.
Using Trust as the Driving Force Behind Marketing Strategies
Consumers want to believe in a brand’s purpose and intention.
Take Your Marketing to Infinity and Beyond by Utilizing Space Data
Information gleaned from satellites can offer fascinating insights into consumer preferences.