Why Influencers Are Focusing on the Bigger Picture as Advocates

Celebrities who back causes are more desired by consumers now

Illustration of journalists listening to a younger person
The issues we’re witnessing on a global scale are much bigger than each of us can solve on our own. Getty Images

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space races, income inequality, food shortages, water shortages, fires, floods, etc.

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@federallamm Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.
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