Why Influencers Are Focusing on the Bigger Picture as Advocates

Celebrities who back causes are more desired by consumers now

Illustration of journalists listening to a younger person
The issues we’re witnessing on a global scale are much bigger than each of us can solve on our own. Getty Images

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space races, income inequality, food shortages, water shortages, fires, floods, etc.

@federallamm Ben Lamm is co-founder and chairman of Hypergiant.