Adweek 2020: Behind the Brand Messaging of All the Presidential Candidates

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As the 2020 presidential race heats up, candidates need to find ways to make a splash and stand out from a crowded field. Adweek spoke with branding and marketing experts about what each of the White House contenders has said so far with their logos, websites, slogans and music choices.

Overall, the candidates have played it safe, experts told Adweek.

“None of them jump at me,” said Ilan Geva, a branding expert. If they want to make a serious run at the presidency, they’ll need to do a better job of catching people’s eye.



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