Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing

Leaders from around the globe will convene in New York next week with U.N. Secretary-General António Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the advertising, marketing and media world. Climate and sustainability are increasingly playing a role in how brands manufacture their products and communicate with consumers. For example, many major shoe brands have followed the lead of challenger brands like Rothy's and Allbirds to create sneakers out of recycled plastics. In the fast-fashion industry, retailers are changing the way they drop new collections to cut back on waste. And at Cannes, the group Extinction Rebellion made headlines with protests during the ad industry's most visible event. Adweek will feature stories about how agency veterans are tackling climate change, why consumers are changing the way they shop, which companies are harnessing weather data, and more. You can find and bookmark all of our coverage at Adweek.com/sustainability. Additionally, we'll highlight our sustainability series in our daily newsletter, First Things First (you can sign up here), and email us tips on what your business is doing to become more sustainable. Adweek is joining more than 250 publications worldwide that have committed to covering climate change this week. The Covering Climate Now initiative is the brainchild of the Columbia Journalism Review, The Guardian and The Nation, and allows participating publishers like Variety, Vice and Teen Vogue, as well as newspapers from over a dozen countries on every continent except Antarctica, to reach a combined audience of over 1 billion people. Check back here each day to see an updated list of our latest stories. This ‘Climate Pen,’ With Ink Made From Carbon Dioxide, Was Just Given to World Leaders Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives Amazon Makes a Climate Pledge, But Not the One Employees are Asking For How the UK’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority This Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-Free Costa Rica’s Minister of Tourism Says Sustainability Provides a ‘Better Quality of Life’ for Tourists and Residents British Agency Execs Make Fighting Climate Change Part of Their Job Inside HP’s Investment and Commitment to Reducing Ocean-Bound Plastic in Haiti HP Debuts First Personal Computer Made With Ocean-Bound Plastics 4 Steps for Inspiring Marketers to Take Climate Change Seriously Facing Climate Change and Overtourism, Norway Shifts Its Marketing London’s Air Pollution Is a Public Health Crisis Hiding in Plain Sight Unilever Is Using 100% Renewable Electricity on 5 Continents This Agency Veteran Wants to Turn the Carbon Conversation Upside Down Brands Are Closing Their Doors in Support of the Global Climate Strike American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution How National Geographic’s Shows Tackle Climate Change Why Weather Data Is the Hottest New Commodity for Brands and Businesses Will the Trump Administration Render Access to Free Weather Data a Thing of the Past? Curated Marketplaces Are Helping Consumers Discover Sustainable Brands In This Humorous Ad, Canada Is Very Sorry for Dragging Its Heels on Climate Action How Sustainability Is Changing the Way Consumers Get Dressed 7 Ways Marketers Can Prioritize Climate Change It’s Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability From the archives: Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear Can Brands Bring Real Sustainability to the Travel Industry? Seventh Generation Donates Ad Space on The Today Show to Inspire Action Against Climate Change As Hotels Go More Sustainable, Abandoning Mini Toiletries Could Hurt Charities Fast Fashion Is Destroying the Planet. Olivia Wilde and ThredUp Want to Give Clothing a Second Life As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability