Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing

It's part of a greater initiative called Covering Climate Now

Illustration: Trent Joaquin; Sources: Getty Images, Conservation International, Marriott, Seventh Generation

Leaders from around the globe will convene in New York next week with U.N. Secretary-General António Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the advertising, marketing and media world.

Climate and sustainability are increasingly playing a role in how brands manufacture their products and communicate with consumers. For example, many major shoe brands have followed the lead of challenger brands like Rothy’s and Allbirds to create sneakers out of recycled plastics. In the fast-fashion industry, retailers are changing the way they drop new collections to cut back on waste. And at Cannes, the group Extinction Rebellion made headlines with protests during the ad industry’s most visible event.

Adweek will feature stories about how agency veterans are tackling climate change, why consumers are changing the way they shop, which companies are harnessing weather data, and more. You can find and bookmark all of our coverage at Adweek.com/sustainability.

Additionally, we’ll highlight our sustainability series in our daily newsletter, First Things First (you can sign up here), and email us tips on what your business is doing to become more sustainable.

Adweek is joining more than 250 publications worldwide that have committed to covering climate change this week. The Covering Climate Now initiative is the brainchild of the Columbia Journalism Review, The Guardian and The Nation, and allows participating publishers like Variety, Vice and Teen Vogue, as well as newspapers from over a dozen countries on every continent except Antarctica, to reach a combined audience of over 1 billion people.

Check back here each day to see an updated list of our latest stories.

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