The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

It'll play to consumers needs and provide a sense of unity

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon by 2024 with both a male and a female astronaut. Like in 1969, it will be a moment that captures the attention of the globe. It will also fuel a major marketing gold rush.