The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

It'll play to consumers needs and provide a sense of unity

Astronaut at the moon with 2024 and earth floating in space in the background
Whoever wins the brand space race will own a special place in the minds of American and global consumers for decades. Getty Images

The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon by 2024 with both a male and a female astronaut. Like in 1969, it will be a moment that captures the attention of the globe. It will also fuel a major marketing gold rush.

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@federallamm Ben Lamm is co-founder and chairman of Hypergiant.