How AI Can Help Agencies Find Their Creative Mojo Again

Artificial intelligence is not the enemy here

Blue robot holding up a pink map with figures and shapes on it.
AI is a powerful tool that creatives can (and should) utilize. Getty Images

There has been much justified gesticulating over the decline of ad agencies in the past few years.

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@federallamm Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.