The NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter

Fans will vote on who to feature in 20 regular-season and playoff games, as well as the All-Star Game

When the chosen player is out of the game, the livestream will shift to a camera located behind one of the backboards peepo/iStock

The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. David Cohen is editor of Adweek's Social Pro Daily.