How the Internet of Things Is Grappling With Protecting Consumers as Privacy Laws Evolve

The world of IoT is now facing real business consequences if it mishandles personal information

Mark Sorsa-Leslie feels fortunate that the internet-connected device he started designing in 2016 was built to comply with stringent privacy requirements set by the U.K.’s National Health Service. Two years later as privacy rules tighten, he says his Internet of Things (IoT) device is well-positioned to comply with the European Union’s General Data Protection Regulation (GDPR).

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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.