Blockchain technology has changed the way many individuals and entities communicate. The technology is essentially a digital source of information maintained by secure computer servers, deterring hackers and cybercriminals from accessing or stealing the information. Blockchain is critical for crypto transactions, but it has numerous applications in other industries as well, including the advertising industry. In this category, Adweek has gathered content that discusses how blockchain technology affects big brands and how they have leveraged the technology for future endeavors.

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Sports Organizations Are Scrambling to Get In on the NFT Craze

Teams and leagues see the tech as a way to expand their memorabilia markets and boost their brands.

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Meta Loosens Restrictions on Cryptocurrency Advertising

27 regulatory licenses are now accepted, up from three.

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David Marcus to Leave Meta and Its Novi Cryptocurrency Wallet Initiative

He joined Facebook in July 2014 from PayPal to lead its mobile messaging efforts.

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After Series A Funding, Candy Digital Names Andre Llewellyn CMO

After being valued at $1.5 billion, Candy Digital has added a new CMO

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Crypto.com Reaches Multiyear Partnership Deal With Twitch Rivals

It becomes the first official cryptocurrency platform partner for Twitch Rivals.

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NFTs Face a Setback as Brands and Publishers Consider Environmental Implications

Still looking for that lean, green, nonfungible token minting machine.

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How Media Companies Are Looking to NFTs as a Business of the Future

Publishers are still experimenting with the crypto-powered art tech.

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Kevin Durant’s Boardroom Partners With Dapper Labs’ NBA Top Shot

Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper [...]

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TikTok Becomes a Player in the NFT Game With TikTok Top Moments

A series of weekly drops will start Oct. 6 with Lil Nas X and creator Rudy Willingham.

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The Philadelphia 76ers Name Crypto.com as Next Jersey Patch Sponsor

The deal is the latest in the crypto platform's $400 million sports marketing spending spree.

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The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

Legitimate blockchain businesses support educating consumers but fear getting lumped in with fraudsters.

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Playboy Enters the NFT Space by Building Alongside Engaged Fans

Jamal Dauda, vp of blockchain innovation, chats brand implications and the Web 3.0 era.

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5 Questions to Ask When Choosing an NFT Marketplace

Shop non-fungible token selling platforms till you drop.

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Fox Entertainment Joins NFT Market With Blockchain Creative Labs Unit

Company and Bento Box Entertainment will help creators and ad partners navigate the space.

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PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’

Leanne Sheraton shares how fintech can amplify the currency of human kindness