Agency Marketing Veteran Kerry Fitzmaurice Joins Blockchain-Powered Entertainment Studio

She will focus on telling the story of bringing greater transparency to the creative process.

Red Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for Engagement

Kin's app Kinit debuted last month.

Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain

The pop-up is also helping explain the technology to customers.

Microsoft and EY Are Rolling Out Blockchain Technology for Xbox

It will expand to other products including Bing and MSN.

Facebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands

Promoting binary options and initial coin offerings is still banned.

This Blockchain-Powered Podcast Allows Listeners to Pay for Content That Matters to Them

The podcast ZigZag will partner with Civil, who are applying the emerging technology to the journalism industry.

Omnicom, IPG, IBM and Meredith Join the Board of a Blockchain Consortium to Set Standards

AdLedger's board was announced at Cannes.

IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

For campaigns across digital, TV, print and out-of-home channels.

AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

It's testing ads for Budweiser, Bud Light, Michelob Ultra and Estrella.

AdBlock Plus Creator Builds Extension to Rate News Trustworthiness Using Blockchain Tech

The feature will categorize news sites with labels including 'biased,' 'satire' and 'clickbait.'