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Looking to diversify its work in the digital collectibles space, non-fungible token firm Candy Digital announced the hiring of Andre Llewellyn as chief marketing officer.
“My goal is to make Candy a beloved household name when it comes to sports fandom and digital collectibles,” Llewellyn told Adweek. “This won’t happen overnight because the space is so new and requires a lot of consumer education.
“The full potential of the product (NFTs) is still being explored,” he added.
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