Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Looking to diversify its work in the digital collectibles space, non-fungible token firm Candy Digital announced the hiring of Andre Llewellyn as chief marketing officer.
“My goal is to make Candy a beloved household name when it comes to sports fandom and digital collectibles,” Llewellyn told Adweek. “This won’t happen overnight because the space is so new and requires a lot of consumer education.
“The full potential of the product (NFTs) is still being explored,” he added.