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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Blockchain

TikTok Becomes a Player in the NFT Game With TikTok Top Moments

A series of weekly drops will start Oct. 6 with Lil Nas X and creator Rudy Willingham

The one-of-one NFTs will be made available on EthereumTikTok
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By David Cohen

September 30, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


TikTok is hopping on the non-fungible token train with its debut of TikTok Top Moments.

The TikTok Top Moments collection is based on six culturally significant videos on the platform, and TikTok sees the initiative as a way to empower creators, with proceeds from the sale of the NFTs going “largely” to the creators and NFT artists involved.

The one-of-one NFTs will be made available on Ethereum,

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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