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As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership.
Their experiments have ranged from selling off historic moments from archival footage—as CNN has begun to do with its new Vault platform—to minting custom art pieces that incorporate brand assets or themes, as Playboy has done with a series of NFT projects, the latest of which, Rabbitars, dropped earlier this month.
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