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Cryptocurrency exchange Crypto.com reached a multiyear partnership with streaming platform Twitch covering its Twitch Rivals live competition destination.
Under terms of the deal, Crypto.com will become the first official global marketing partner of Twitch Rivals, the first official cryptocurrency platform partner and the first official marketing partner in the Asia-Pacific region.
The partnership kicks off Nov. 4 with two-day event Twitch Rivals: Ultimate Challenge, Live from Las Vegas, which will feature in-real-life challenges and local-area-network competition.
As a Twitch Rivals official marketing partner, Crypto.com
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