Fox Entertainment is getting ready to shake up the NFT market.
The company and its Bento Box Entertainment animation studio are rolling out a new business and creative unit that will help content creators, IP owners and ad partners navigate the NFT (non-fungible token) space.
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The new unit, Blockchain Creative Labs, will provide users with end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell NFT content and experiences, along with fungible tokens and other digital goods and assets.
Fox Entertainment and Bento Box have also put together a $100 million creator fund, which Blockchain Creative Labs will manage, to help find growth opportunities in the NFT space.
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