Programming & Performance

Fox Entertainment Joins NFT Market With Blockchain Creative Labs Unit

Company and Bento Box Entertainment will help creators and ad partners navigate the space

The new unit will also manage a $100 million creator fund to help find NFT growth opportunities.Fox
Headshot of Jason Lynch
By Jason Lynch

June 15, 2021

Fox Entertainment is getting ready to shake up the NFT market.

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles

match-me-if-you-can-mtv-2021

Programming & Performance

Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

By Jason Lynch

stephen colbert and charlamagne tha god

Programming & Performance

Charlamagne Tha God Lands Weekly Late-Night Comedy Central Show

By Jason Lynch

Programming & Performance

NBCUniversal Adds More Content, Advertising to ReachTV Airport Network

By Jason Lynch

NXT began airing on USA Network in September 2019.

Programming & Performance

USA Extends Deal for WWE’s NXT, Continuing Live Sports Push

By Jason Lynch

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform