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Fox Entertainment is getting ready to shake up the NFT market.
The company and its Bento Box Entertainment animation studio are rolling out a new business and creative unit that will help content creators, IP owners and ad partners navigate the NFT (non-fungible token) space.
The new unit, Blockchain Creative Labs, will provide users with end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell NFT content and experiences, along with fungible tokens and other digital goods and assets.