Personalized Fitness: iFit Pioneers AI-Powered Workouts
CMO Mark Phillips talks iFit’s journey and real-world community initiatives.
CMO Mark Phillips talks iFit’s journey and real-world community initiatives.
Exclusive: Golden State Warriors' Amanda Chin and agency Cartwright explain the logo for the WNBA's newest team.
Caitlin Clark and WNBA rookies have marketing, media and sponsor support as the 2024 season begins.
Why marketing chiefs are ascending to CEO—and joining boards.
Head of DTC Maureen Polo on the need for human touch in a digital age.
Major League Soccer named former Chase and Pfizer marketer Radhika Duggal its new CMO.
Olipop CEO Ben Goodwin takes nutrition seriously.
The inaugural ADWEEK Brand Play Sports Marketing Summit reveals that evolving audiences and technologies make it increasingly difficult to game the system as the rules and stakes change
The sneaker brand's head of emerging marketing tech on AR, digital goods and more.
Peloton's Kendall Toole participates in the latest Persevering Profile from sports nutrition brand Don't Quit.
Ex-Nike and Apple exec, Fabiola Torres, fills a seat left vacant since 2022.
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night.
Tango seeks to woo Gen Z with a 'dangerously potent' brand platform.
The Kentucky Derby rode style and social media into an influx of designers and brands.
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.