Brand Marketing Voice 3 Brands That Successfully Used Trade Ins as a Marketing Incentive Perhaps a competitor’s product can help sell yours, too. Experiential Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters The mobile game franchise is encouraging fans to let their emotions out in a campaign with Droga5. Voice The Pink Tax Is Affecting Women-Focused Industries—Including Cannabis CBD-infused beauty and health products marketed to female consumers are often cheaper. Brandweek EA Banned 50,000 User Accounts for Hate Speech “Negativity and toxicity is way too prevalent in gaming," said Electronic Arts CMO Chris Bruzzo. Brandweek How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek. Brandweek Musa Tariq on Why He Left Ford and Landed at Airbnb Global head of marketing for Experiences talks company culture, believing in a product and marketing advice at Brandweek. Retail Consumers Worldwide Are Eating More Snacks Than Meals Mondelēz International releases first State of Snacking survey. Adweek Podcasts On the Adweek Podcast: For Brands, Authenticity Is the New Black From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data. Brandweek The Biggest Takeaways From Brandweek At the second annual Brandweek event, brand marketers gathered to discuss some of the leading trends in the industry. Voice The NCAA Compensating Players Was a PR Stunt A deeper look at the NCAA’s decision actually reveals that what they actually did was nothing at all, merely smoke and mirrors.123…9,066Next »