Nadella is ADWEEK’s Digital & Tech Executive of the Year.Microsoft
Alt Image Text

How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Sports Marketing News

Thanks to Consumer Cellular, Brad Keselowski’s Nascar is now a convertible.


Alt Image Text

Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

Adweek Podcasts

Coke’s global interactive ‘Foodmarks’ campaign blurs the lines between digital and physical.

Alt Image Text

Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Branding

Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.

Alt Image Text

SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

Creative Advertising

The media buy on Disney+ is part of an aggressive rebrand with agency of record Uncommon Creative Studio.

Alt Image Text

Exploring the Creative Landscape: Insights from Squarespace CCO David Lee

Adweek Podcasts

How Squarespace's marketing initiatives expand beyond the Big Game.

Alt Image Text

Balancing Creativity and Data: a Conversation With Lenovo’s Gerald Youngblood

Adweek Podcasts

On this episode of Marketing Vanguard, Gerald Youngblood discusses how Lenovo uses technology to drive positive change.

Alt Image Text

In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead

Rebrands

The latest updates come amid younger readers and the influence of TikTok.

Alt Image Text

Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo

Plant-Based Products

The effort from Impossible Foods is "inspired by the craveability of meat" and targeted broadly at flexitarians.

Alt Image Text

The Gretsch Became an Icon Along With The Beatles

Perspective

The rockabilly icon favored by countless guitar gods continues to rock on.

Alt Image Text

How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

Sports Marketing News

2024 marks a significant year for the Games as it aims to further its inclusive mission.

Alt Image Text

Who Is the Chief Medical Officer of American Households?

Voice

Women are more likely to be responsible for healthcare-related decisions, but brands are missing out.

Alt Image Text

The Speed of Culture Podcast: Revolutionizing Media Consumption

Adweek Podcasts

NBCUniversal's Romina Rosado, on the evolving landscape of content.

Alt Image Text

Activists Want Brands to Pay for Single-Use Packaging

Sustainability News

Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]

Alt Image Text

Not Your Dad’s Suit Shop: Men’s Wearhouse Tests Comedy in New Ads

Retail News

Men's Wearhouse debuts its first work with new indie agency Party Land, lightening up its formerly 'emotional' work with cheeky humor.

Alt Image Text

David Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth

Alcohol Industry News

David Beckham stars in the new global campaign from Stella Artois.

Alt Image Text

Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be

Retail News

Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.