Brand Marketing

Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign

Wieden + Kennedy's latest effort highlights the Samsung Galaxy S7's ability to help creative people get their work out into the world.

Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode

We talk snafus, brand integrations and the night's winners.

Pricing Out Those Jennifer Aniston Sunglasses

Bride-to-be Vicki Mines and fiance Gary Cole will appear tonight on Jimmy Kimmel Live.

Calvin Klein Debuts New Campaign Featuring the Men of Moonlight the Morning After the Oscars

Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders, stars of the best picture winner, also star in the brand’s latest ads.

Did Walmart’s High-Concept Short Films on the Oscars Work?

See all three spots from 'The Receipt.'

3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale.

Infographic: What Millennials Want Online and Off

When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing.

Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Cadillac's new ad offers a message of hope amid the anger and aggression of today’s contentious political climate.

Tech Brands Issue Statements Opposing Trump’s Decision to Roll Back Transgender Protections

Major players in the tech space including Apple, Google, IBM and more issued statements supporting the transgender community.

Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season?

Maybe we need just one more awards competition, one that recognizes those brands courageous enough to put social values above share value: the Ballsy Awards.