Brand Marketing

10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW

Here's a look inside Roseanne, DC, Facebook and more.

How Technology Will Continue to Refine People-Based Marketing

AI and machine learning will hone the consumer targeting process.

Video: What Brand Marketers Can Learn From Mondo’s SXSW House Party

The graphic design firm is a platform for artists.

Dawn Hudson to Step Down as CMO of the NFL

She's 'unlikely' to continue in marketing.

3 Ways Blockchain Can Boost Brand Marketing

They're expected to be as necessary to future internet development as routers were.

McDonald’s Made a Big Green Rainbow Appear in Chicago Ahead of St. Patrick’s Day

Andrew Shoben's 'Shambow' celebrated the iconic Shamrock Shake.

Nike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is Inconsistent With Our Values’

25-year veteran Trevor Edwards will resign, as CEO Mark Parker stays on.

Video: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation

The Warner Bros. brand puts the pedal to the metal.

Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food

The brand worked with Microsoft and Nat Geo on its activation.

Media Audiences Know What They Like. Are Brands Listening to Them?

Media brands can improve engagement on social media by paying attention to consumer demographics and habits.