Brand Marketing

Zambezi is Launching a New Division to Help Brands Understand Female Consumers

Zambezi X is already working with Nike.

Clorox Aims for a Deeper Clean, and a Higher Purpose, in FCB’s Striking New Brand Campaign

Cleaning is a new beginning in ads debuting today.

HP Challenged Its 5 Agencies to Improve Their Workforce’s Diversity. Here Are the Results

More women in agencies, but still work to do for underrepresented groups.

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

The Broad City creator is helping push the airline's new transatlantic perk.

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

The app is available on iOS 11 today.

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

Brands are revamping their social media influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

The novelty of the ersatz chaw spoke to guys 40 years ago, and it still does.

A Tasty Nut Butter Breaks Jelly’s Heart in Tragicomic Ads for MaraNatha

Together forever? Maybe not.

Glossier’s New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

Anyone can have luminous skin.

On the Adweek Podcast: The Year’s Most Innovative (and Sometimes Odd) Marketing Ideas

On this week's episode, we talk Project Isaac winners, the iPhone X and much more.