Brand Marketing

Women Continue to Be Sexualized and Misrepresented in Ads, Even in 2017

New data from Geena Davis Institute on Gender in Media and JWT.

What Is It About Tater Tots That’s Made Them So Appealing to So Many for So Long?

Unlike most convenience foods from the postwar era, Tater Tots have been given a pass to reenter the culture.

Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads

She also discusses what brands can do to be more inclusive.

Times Square Offers Optimal Exposure for Brands, but Is Its Pricey Advertising Really Worth It?

The Crossroads of the World draws millions of passersby, but are they promising potential customers?

This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning

The CEO of Talkwalker believes that number will double.

Will This Emotional Ad Convince Employers to Pay Off Their Workers’ Student Loans?

GS&P delivers message for Gradifi.

Pepsi’s CEO Says She Didn’t Know Kendall Jenner Gave a Cop a Pepsi in the Infamous Ad Until She Saw It Air

Last week Pepsi's CEO, Indra Nooyi, finally commented on the ad, telling Fortune that it 'made [her] scratch [her] head.'

New Orleans Celebrates Its 300th Birthday With a Massively Fun Tourism Campaign

A new tagline, print, TV and more from 360i.

The Y Calls for Unity in America With Another Powerful Ad From Droga5

A new :90, plus a request to take a #SelfieWithSomeoneNew.

Zambezi is Launching a New Division to Help Brands Understand Female Consumers

Zambezi X is already working with Nike.