Brand Marketing

3 Rules to Retire and 3 New Truths for Brands to Embrace in Today’s ‘Conscious Economy’

Strategy relevant a year ago no longer holds up in this transforming world.

Former Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate Programmatic

In Susan Vobejda's new role she hopes to equip marketers and agency partners with all the right information.

This McDonald’s Christmas Campaign Thinks Less About Santa and More About His Reindeer

A healthier alternative to cookies by the fireplace?

These Cosmetic Brands Are Letting Consumers Define What Beauty Means to Them

Major beauty brands are being challenged by upstarts, and it's having a ripple effect throughout the industry.

Can Showroom Brands Save Brick-and-Mortar Shopping?

MM.LaFleur, Bonobos, Acustom Apparel and others are disrupting retail.

Today’s Up-and-Coming Travel Brands Are Giving People Real Experiences, Not Just Vacations

Meet the companies that are changing the industry.

Challenger Brands: These Category Disruptors Are Changing the Way We Shop, Eat, Travel and More

From Afar to Blue Apron, upstarts look to upset the status quo.

This Online Retailer Is Reimagining the Fashion Industry by Fostering Community

Betabrand lets shoppers guide the brand to unexpected places.

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

The car brand scored 100% positive sentiment using Influential Select.

Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

The brand is kicking off its new holiday campaign with some adorable new digital ads and a TV spot.