Brand Marketing

Traverse City Bakery Cooks Up Another Batch of Treats Named in Honor of Attending Film Festival Celebrities

An annual Morsels Espresso + Edibles tradition.

Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips

Spending on new creative dropped 14%.

Glen Luchford’s Gorgeous, Delightfully Weird New Ad for Gucci Is a Striking Homage to Star Trek

Gucci pays tribute to the classic science fiction world of the 50s and 60s with its Fall/Winter 2017 campaign.

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

The tasty, colorful drink mix has been fruity, fun and affordable since the Great Depression.

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

The VR experience is in partnership with Amex and the New York Times.

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

The 10 dresses used 250 rolls of TP.

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

The fruits of a 2-year brand refresh debut today.

Parents Have ‘the Talk’ in the Powerful ‘My Black Is Beautiful’ Campaign From P&G

Generations of black parents have had to sit their kids down and talk about racial bias.

The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Anja Winikka creates in-person workshops around the country.

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

MJ Day for the fashion runway win.