Brand Marketing

Cannabis Delivery Service Eaze Is Rolling Out a Data Platform

The California company is debuting the Eaze Partner Portal for brands and dispensaries.

Infiniti’s Campaign Used Continuous Dialogue Ads to Keep the Conversation Going

With continuous dialogue advertising, brands may no longer have to invoke the traditional technique of bombarding potential customers with repeat audio ads.

Warby Parker Rolls Out Scout, Its First Contact Lens Brand

After setting trends in both eyeglasses and direct-to-consumer business models over the past decade, Warby Parker is getting into contact lenses.

Piercing Shop Studs Targets Gen Z With a Vivacious and Welcoming Environment

Studs is a new digitally native brand offering both piercings and jewelry for Gen Z.

Eat Spaghetti With Maple Syrup at Club Wyndham’s Over-the-Top Elf Suite

The suite, completely themed around the 2003 holiday classic, can be booked through December.

Tushy Sales Quadrupled After This Bit on Saturday Night Live

Being banned by the MTA—twice—is good for startup business. Tushy wants to save your butt and clean up the environment.

Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday’s First Things First

Plus, this wild anti-drug campaign in South Dakota.

Chrissy Teigen and Top Marketers Shined at Brandweek

Brandweek brought over 700 brand marketers to Palm Springs over Nov. 3-6 to discuss trends and the future of the advertising ecosystem.

YouTube Tech Titan Marques Brownlee’s Empire Is Growing

More than 9 million subscribers on YouTube come to Brownlee for his tech reviews.

How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition

The Macy's Day Parade, as it's known, is a great branding vehicle itself.