Brand Marketing

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

The car brand scored 100% positive sentiment using Influential Select.

Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

The brand is kicking off its new holiday campaign with some adorable new digital ads and a TV spot.

Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

NASA vet Cady Coleman helped write the campaign.

Why Toyota, the Car Company, Now Wants to Be Known More as a ‘Mobility’ Company

A new campaign signals a critical shift in positioning for the legendary Japanese automaker.

HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

The brand created a new campaign and hiring initiative to be more inclusive, and reflect the makeup of the country.

After a Recount of Procter & Gamble’s Contentious Proxy Vote, Activist Investor Nelson Peltz May Get His Way

P&G might not win the biggest proxy battle in history after all.

Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners

$115 million donated over program's 10 years.

Why Are So Many More Shoppers Buying Gifts on Credit This Holiday Season?

The 56% of consumers paying with plastic represents an 8% year-over-year increase.

Why Thinx Is Using a PMS Truck to Grow Its Customer Base

Thinx hopes its 'fearless bleeding' stunt will increase awareness about its brand and products.

This ‘Weirdly Awesome’ Clothing Line Mashes Up Fashion and Candy

Indie agency Periscope is working with Trolli and Mokuyobi.