Brand Marketing Perspective Family-owned Smarties Keeps the Nostalgia Brand Rolling Keeping Grandpa's candy recipe continues pastel pellet production. Magazine Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate Jason Snyder has always been on the cutting edge. Data Points Infographic: Consumers Aren’t Sure They Want Brands to Get Political Nearly half can’t say whether they’d switch over opposing views. Leadership & Talent Nike CEO Mark Parker Steps Down After 4 Decades Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman. Leadership & Talent Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy Michael Scheiner joins the clothing brand after several years at Hollister. Leadership & Talent Under Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirely He's led the athletic clothing company since its founding in 1996. Programming & Performance Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered The streamer is hosting a one-day pop-up in NYC with props from musical acts. Publishers & Platforms Meredith Sells Money.com to Puerto Rican Advertising Company Sale comes after Money magazine ceased publishing a print edition this summer. Think About This Finding the Balance Between Storytelling and Data While data may be more powerful in the presence of great content, a solid correlation can create immense value all by itself. Voice Podcasts May Have Replaced Video, but a Solid Content Strategy Is Still King Written pieces are still a brand’s best asset.123…9,052Next »