Brand Marketing

What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards

Absolut Vodka took over the Grammys for one of their most successful product launches ever.

Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated

As more states legalize marijuana, cannabis sellers are targeting the 'Chardonnay mom,’ no longer just the stoner dude.

After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond

There's not a baseball glove in America that hasn't been influenced by Bill Doak's 1920 design—and a good many of those bear the Rawlings brand name.

This Guy Was an Obscure Nation’s 6 Millionth Tourist, and He Was in for One Incredible Surprise

And yes, it's real.

The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%

The internet went crazy over the firing of an Indiana employee.

Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand

Uber is a brand in crisis. How do you fix a brand that's mired in scandal? Adweek asked brand experts to weigh in.

JWT Gets Into Medical Innovation by Helping to Develop the Fin, an Amphibious Prosthetic Leg

A tale of hope and renewal from Northwell Health.

Honest Company Crosses the Final Frontier of Baseball Apparel With Team-Logo Diapers

Fans can pick from 6 teams for the diapers.

Actor Theo Rossi Adds New Role: Brand Ambassador for Empire Outlets

Sons of Anarchy and Marvel's Luke Cage star is a native of Staten Island.

Infographic: How Phone Calls Can Help Boost ROI on Display Advertising

Display is booming, but perceived ROI is low. Here's how to fix it, according to a study from DialogTech.