Brand Marketing

The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Anja Winikka creates in-person workshops around the country.

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

MJ Day for the fashion runway win.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

The actress and comedian wants pizza lovers to have hot, fresh pie in this deadpan campaign from Droga5.

Why Brands Should Shift Their Focus From Data to Identity

By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.

UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

The company recently won headlines for its decision to withdraw from the state-based insurance exchanges established by the Affordable Care Act.

Why Humanizing Your Brand With a First Name Will Resonate With Customers

Jake Hancock, senior associate in Lippincott’s naming practice, points out that first-name brands have increased in prevalence in recent years, helping give companies and their products more authentic, human identities.

Havas Wins Michelin’s $100 Million Global Media Business Away From MEC

The French tire manufacturer cited Havas Media's 'data-driven and content-powered strategies' when explaining the win.

Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness

Please don't talk about it.

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

Members of the San Diego Splash, women's basketball team whose players are all over 80, now have all the salad dressing they could ever want.