Brand Marketing

Gilead Gives $20 Million to Prevent Closure of LGBTQ and HIV-Prevention Nonprofits

In addition to the grant fund, Gilead is donating $1 million each to the San Mateo County Strong Fund and the Mayor’s Fund for Los Angeles.

20+ DTC Companies Create Brands x Better, a Coalition for COVID-19 Relief

Rhone, Boll & Branch, Summersalt and more offer discounts and make donations.

DoubleTree by Hilton Releases Its Beloved Chocolate Chip Cookie Recipe

Fans of the treat can now bake DoubleTree by Hilton's at home.

Volkswagen’s Updated Logo Is Going Global After a Limited Appearance Last Year

Like brands before it, VW has tweaked things to be more digital friendly.

Adweek Together: A Generation Without a Graduation

What 2020 graduates need to know about the job market.

Amid the Pandemic, People Flock to Steak-umm for Consolation and Insight

Steak-umm has always been delightfully weird on Twitter, but now the frozen meat brand has become a voice of reason.

3 Ways Brands Can Show Up in These Unprecedented Times

Marketers need to reimagine their purpose and find ways to help where possible during the coronavirus.

How Brands Can Meet Consumers’ Needs in the Lockdown Era

Serving the community has taken on a whole new meaning these days.

3 Lessons Learned From Marketing Through Coronavirus so Far

In a global crisis that is impacting us all and where people are in desperate need of solutions and solidarity, every brand, celebrity and influencer can do their part.

Adweek Together: The Future of Marketing

What does marketing look like in a post-coronavirus world?