Brand Marketing

Gif Peanut Butter Befuddles the Internet; Coronavirus Impacts Retail: Wednesday’s First Things First

Plus, the CEO of Disney steps down

Instead of Cannabis, This California ‘Dispensary’ Served Dairy Products

California Milk Advisory Board poked fun at cannabis culture with a new marketing campaign and daylong activation.

Burger King’s Moldy Whopper Is Disgusting, According to Social Media Analysis

But the campaign's hashtag has garnered more than 21 million impressions.

The Story Behind Clorox’s Mystery Recording Artist CLRX

The online persona known as CLRX came to be through a partnership between The Clorox Company and Brand Synergy Group.

How Some Global Brands Are Addressing Brand Safety Concerns

Brand safety is something that every marketer and consumer alike thinks about regularly.

‘Not a Gun’ Campaign Highlights Racially Biased Police Violence

Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners on the PSA.

Networks Fight Back Against Streaming; Coronavirus Fuels Amazon Shopping Trends: Tuesday’s First Things First

Plus, Nike's powerful tribute to Kobe Bryant

How Makers of Beef Jerky and Slim Jim Are Finding Success Through the Keto Diet

Manufacturers are trying to lean into the trend.

The Staying Power—and Evolution—of Wrangler Jeans

Wrangler started off as a rugged pair of jeans for cowboys and has since evolved.

A Provocative Fake Site Where Girls Are ‘Shoppable’ Aims to Raise Trafficking Awareness

"Shoppable Girls" is a a disruptive, sex trafficking awareness campaign by Covenant House with longtime creative partner Taxi Toronto.