Brand Marketing

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Mapt Gear says everybody's sick of being walking billboards.

Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign

Michael B. Jordan directed and produced the spot.

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

The new version of the Cannes Grand Prix winner has littler stars.

Serena Williams Stars in New Lincoln Navigator Campaign

She's been named celebrity brand ambassador for the company.

Reebok Has the Perfect Shoes for the Man With the World’s Fastest Feet

Luis Badillo Jr. tries out the Fast Flexweave.

Ethan Hawke Stars in The Y’s New Community-Focused Campaign

'My Y Story' also features Allyson Felix and Marcus Samuelsson.

How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway

The brand worked with three designers.

Why Brand Love Has to Go Beyond Algorithms to Be Real

In today’s data-rich environment, there’s no excuse for a brand not knowing about its customers. 

Athletes Gasp for Oxygen in Nike’s Dramatic Ode to Air

Celebrating the stuff you breathe, and the sneakers.

Move Over Heart-Shaped Boxes of Chocolate, Sweethearts Are Now the Most Popular Valentine’s Candy

The history of the strange sweets that taste like chalk and feel like a text message.