Brand Marketing

This Beautifully Lush New Campaign Celebrates Nature While Promoting Skin Care Products

W+K Japan goes green for Shiseido.

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.

Don’t Be Afraid of Failure, Says Latest Inspiring ‘Like a Girl’ Manifesto From Always

P&G combats another sad statistic.

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Women share the struggles they've faced as new moms in advertising.

This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Salt brand Cerebos gives us "Snow"—a story whose subject might surprise you, given the location.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.

Tostitos Is Here to Help Football Fans Fight Team Superstitions With These Lucky Bags

In need of a good luck charm for football season? Try these chips.

Trump Shuts Down Manufacturing Council After More CEOs Resign in Protest

CEOs from Campbell, 3M and Johnson & Johnson had departed in protest of the president's response to a deadly white supremacist rally in Charlottesville, Va.

These Ridiculously Hopeful Droga5 Spots for a Sports Betting App Are Equally Dark and Comical

The new spot, one of three featuring the same odd yet hopeful tone, is part of a new integrated campaign for Kwiff which uses the tagline, "It’s perfectly normal. Until it’s kwiffed."

Startup Aims to Change the Product-Referral Narrative for Digital Content Publishers

Shirley Chen's Narrativ exits beta mode.