Brand Marketing CPG Bucking Trends, Conagra Plans to Debut 2 Dozen Products This Summer The rush on shelf-stable goods has put a strain on supply chains, causing several companies to drop certain variations. Marketing Innovation JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources Campaign offers live conversations and a series of original films. Adapting to Crisis These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time. Diversity & Inclusion Here’s What 500 Black Americans Have to Say About Black Representation in Advertising A survey conducted by Burns Group offers unflinching insight into what marketers need to change. Diversity & Inclusion West Elm Partners With 15 Percent Pledge to Add More Black-Owned Brands The home decor retailer is the third to sign on, joining Sephora and Rent the Runway. Cannabis Marketing The Challenges Facing Women and POC Founders in Cannabis Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit. Cannabis Marketing Despite Hurdles, the Future of Cannabis Looks Bright At Adweek's Elevate: Cannabis and CBD virtual event, experts discussed the challenges and opportunities in the industry. Cannabis Marketing The Who, Where and How of Cannabis Consumers New Frontier Data COO Gary Allen addresses the regulatory hurdles advertisers face in the cannabis industry and how to overcome them. Auto Car Salesmen Come Off as Pretty Skeezy in Vroom’s New Ads Fresh off an IPO, ecommerce platform capitalizes on consumers' dislike of the showroom. Diversity & Inclusion What Marketers Need to Know About the LGBTQ Community in 2020 Here's a first look at the results of the annual LGBTQ Community Survey. 1 2 3 … 9,181 Next »