Brand Marketing

Brad Jakeman Is Leaving Pepsi’s In-House Creative Team to Start His Own Consultancy

He was also president of PepsiCo's beverage group.

The NFL’s Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

Aaron Rodgers dropping a football mic? Check.

MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

The brand changed the tone of its original campaign.

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

What are you prepared to stand up to?

Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

W+K spot is set to Public Enemy's 'Shut 'Em Down.'

10 Trends Shaping Travel Marketing Today

Digital increasingly drives our planning, but the goal is disconnecting.

LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba

'On a mission' after last season's Finals loss.

HP, Ikea and Audi Are Among the Top 100 Brands That Consumers Trust Most

And why authenticity matters.

MullenLowe’s Stunning Short Films for Royal Caribbean Serve Up Alaska’s Local Flavor

Visions of a magical land, as seen by those who live there.

Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

How Mentos spawned countless "science experiments," pop parodies and sales success.