Brand Marketing

Kohl’s and Yoplait Each Devoted Nearly $2.7 Million to Placing New Ads Last Week

Reality and competition shows accounted for about 25% of such spending.

Carlsberg’s Founder, Who Died in 1887, Gave a Surprisingly Insightful TED Talk Today

Career and life advice from beyond the grave.

Levi’s Celebrates Our Differences With a Spot Filled With Dancers From Across the World

FCB West is behind the well-choreographed 'Circles.'

Orbit Gum Saves You From Sticky Situations in Fun Ads From BBDO

From bank robbers to bullies.

JetBlue Is Selling Kitschy ‘Office Souvenirs’ for Workaholics Who Never Take a Vacation

Keepsakes from that place you never leave.

Nostalgia and Innovation Have Kept the Nearly 100-Year-Old Klondike Competitive

Closing in on its centennial, the ice cream bar now owned by Unilever is still with us. But why?

Why Kind Dumped 45,000 Pounds of Sugar, and Sculpted Children Out of It, in Times Square Today

The snack brand makes a statement about children's eating habits.

Silicon Valley’s Martin Starr Chills in the ‘No Pressure Zone’ in Hotwire’s Surreal New Ads

Where time is just a construct.

Was VW’s I.D. Buzz, the Reincarnation of Its Iconic Microbus, Destined to Be Electric?

German automaker's new line will put it squarely in contention with Tesla for dominance in the segment.

Contrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar Stores

A new study finds that digital natives' shopping patterns are nuanced and multistage.