The shoe company was inspired by true tales from real customers.
Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.
Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.
Sony Pictures was the top spender last week, according to Kantar Media, with Applebee's and Red Lobster among the top five.
Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.