Brand Marketing

The Evian Babies Are Back, and They’re Taking Over Snapchat in Adorably Oversized Duds

The campaign from BETC Paris is making its Snapchat debut.

4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

Agency respondents said that brands were often afraid to tackle contentious issues.

Rombauer Vineyards Set to Uncork a ‘BottleRock Knockout’

Santa Rosa Press Democrat sets the table for company's 2016 Sauvignon Blanc.

Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems

A conversation with Richard Van Der Laken.

Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe

Get to know your feet better.

Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency

Indie agency Giant Spoon will help the company turn online searches into IRL experiences and facilitate paid partnerships.

University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

Agency of record 180LA translates Rosie's message for the age of automation.

It’s Your Hair vs. Your Commute in This Surreal, Entertaining Hair-Care Ad

Can busy people still feel beautiful?

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign

New digital campaign aims to illustrate the 'emotional rollercoaster' of marketing a small business.

Airbnb CMO Wants to Meet Women and ‘Creatives of Color’ at Cannes

Airbnb wants the creative team behind its marketing to be as diverse as the world it represents.