Brand Marketing

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

Brands are revamping their social media influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

The novelty of the ersatz chaw spoke to guys 40 years ago, and it still does.

A Tasty Nut Butter Breaks Jelly’s Heart in Tragicomic Ads for MaraNatha

Together forever? Maybe not.

Glossier’s New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

Anyone can have luminous skin.

On the Adweek Podcast: The Year’s Most Innovative (and Sometimes Odd) Marketing Ideas

On this week's episode, we talk Project Isaac winners, the iPhone X and much more.

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun ‘TV Doctors’ Campaign

Private Practice's Kate Walsh also joins the lineup.

Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?

One result, at least, is that there are now privacy concerns around the hospitality chain.

Lululemon Is Redefining What Strength Means in Its First Campaign for Men

In a followup to the brand's first global campaign, Vice's in-house agency Virtue explores a new definition of strength.

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

Maya Rudolph, Fred Armisen and more star in the film.