Brand Marketing

Amazon Is Reportedly Delaying Prime Day Until August Due to COVID-19

Amazon's sales and marketing extravaganza, Prime Day, is reportedly being pushed back from July to August.

Welly’s Eric Ryan Says Coronavirus Will Alter People’s Relationship With Health Brands

Serial entrepreneur Eric Ryan believes the coronavirus outbreak with accelerate the cultural shift of health as lifestyle.

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

It means focusing on the health of customers and how fast-casual players can help in patrons’ real lives.

Brands Asked Idaho Lawmakers to Value Diversity. They Didn’t Listen

Four companies that operate in Idaho—Chobani, Clif Bar, HP and Micron—urged senators not to pass two anti-transgender laws.

Communities Are Coming Together (at a Distance), and Brands Should Support That

No matter what business you are in or how you are affected by our current crisis, being in touch with your customers is still critical.

March Jobs Report Shows Biggest Losses in Food Services, Restaurants and Bars

The unemployment rate grew to 4.4% in March, up from a 50-year low in February of 3.5%.

SXSW Films Go to Prime Video; Event Marketers Prep for Post-Pandemic: Friday’s First Things First

Plus, learn why Audi Russia turned its logo red and yellow

Airlines Were Given Billions. Layoffs May Still Be Inevitable

It's unclear what airlines will have to give up to accept their government bailout.

A Legal Guide to Coronavirus for Marketers

The Association of National Advertisers is helping marketers address the bevy of business challenges caused by COVID-19.

Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experiential marketing pros consider reduced staff and resources, moves to 2021 and the way consumers' thoughts on events will change.