Brand Marketing

Q&A: Entercom Sports’ President on Going From Pro Team Exec to Running the Company’s Radio Business

Mike Dee recalls his past with MLB and NFL franchises and discusses attracting new fans to sports radio.

Women Overcome Fierce Obstacles Through Running in This Film Series for Hoka One One

These 3 athletes used the sport to change their lives.

Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In

From drink recipes to camps to moon jokes, check out some of the many, many eclipse campaigns.

Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

The vodka got screen time in the movie, co-branded ads featuring star Charlize Theron a Pandora playlist and more.

Startups Are the New Canary in the Coal Mine for Big Brands and Marketers

Emerging sectors help predict shifting consumer behavior.

This Beautifully Lush New Campaign Celebrates Nature While Promoting Skin Care Products

W+K Japan goes green for Shiseido.

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.

Don’t Be Afraid of Failure, Says Latest Inspiring ‘Like a Girl’ Manifesto From Always

P&G combats another sad statistic.

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Women share the struggles they've faced as new moms in advertising.

This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Salt brand Cerebos gives us "Snow"—a story whose subject might surprise you, given the location.