Brand Marketing

Nordstrom Places Its $70 Million Media Business in Review

It's the first such review in more than two years for the retail giant.

In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

How much can you really trust an endorsement from a celebrity in today's world?

Fender and Jose Cuervo Just Made a Guitar Out of Agave

The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant.

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now

The beverage giant's 1,200 layoffs are part of its plan to accelerate growth as soda sales slump.

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

The campaign promotes the racing association's Acceleration Nation program, which focuses on STEM.

This Emotional Father and Daughter Ad Takes on Divorce in the Arab World

Nothing that can't be handled over tea.

These Ads Prove There Are Way More Embarrassing Things Than Getting Your Testicles Checked

Telling your embarrassing moments is hard. Talking about your health shouldn't be.

Hey Pepsi, Here’s How It’s Done. Heineken Takes On Our Differences, and Nails It

Putting realities over production values.

Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born

Fans can book a seat at Taco Bell's test kitchen through OpenTable.

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale

The first three episodes of Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale were finally released on the streaming platform today. The first look at the buzzy show came in […]