Brand Marketing

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

The impersonal term is being phased out by companies like Facebook, Microsoft and Square.

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.

Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In

BBDO New York's work on 'Hungry' also promotes the Nike Air Max Plus 'Before the Bite' and 'After the Bite' sneakers.

M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

The experience is open through the weekend in NYC.

Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

The wild road trip launches the designer's new line, which is set to drop April 21.

Why the Rise of the Chief Change Officer Is a Business Imperative

Business is now expected to be an agile and inventive player, filling a void left by a paralyzed or ineffectual government.

New Belgium’s Belgian White Isn’t Brewed in Belgium, So They Hired an ‘Actual Belgian’

Karel Deruwe brings dry humor with a twist to the new campaign, the brand's first from Erich and Kallman.

Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

H20+ Beauty and Disney Music Group are trying to make a mark at the Stagecoach music festival.

Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered

'Beauty in Real Life' is a step toward transparency in the industry.

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

The brand worked with agency Grow to pull off the feat.