Brand Marketing

Want Your Own Super Bowl Ad? Tostitos Made a Platform for Personalized Spots

The new platform features all the ad tropes you'd expect from a Big Game spot.

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial

Groupon's 30-second spot will air during the fourth quarter.

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding

Why Visa, California Closets are rethinking branding with sound.

Why Eliminating Net Neutrality Is Bad for Women

FCC action could decimate influencer marketing, an area where they've thrived

Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads

New research shows they outperform generic spots and why brands should be embracing them.

Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

From #NuggsForCarter to reliving the Russian Revolution on Twitter.

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

Sprout Social found around two-thirds of consumers don't want companies to stay silent.

VIDEO: Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think

Michelle Wirth, head of industry – automotive for Quantcast provides the take away from CES 2018 that meaningful advances in autonomous cars are right around the bend,.

Where Are All the Brands? Why More Companies Aren’t Divulging Their Super Bowl Plans This Year

The rise of social media and shorter attention spans could be to blame.

Droga5 Cooks Up a Week’s Worth of Meals in Touching Ads for Blue Apron

'What Cooking Can Do' every night of the week.