Brand Marketing

Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production.

Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

Jason Snyder has always been on the cutting edge.

Infographic: Consumers Aren’t Sure They Want Brands to Get Political

Nearly half can’t say whether they’d switch over opposing views.

Nike CEO Mark Parker Steps Down After 4 Decades

Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman.

Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy

Michael Scheiner joins the clothing brand after several years at Hollister.

Under Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirely

He's led the athletic clothing company since its founding in 1996.

Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered

The streamer is hosting a one-day pop-up in NYC with props from musical acts.

Meredith Sells to Puerto Rican Advertising Company

Sale comes after Money magazine ceased publishing a print edition this summer.

Finding the Balance Between Storytelling and Data

While data may be more powerful in the presence of great content, a solid correlation can create immense value all by itself.

Podcasts May Have Replaced Video, but a Solid Content Strategy Is Still King

Written pieces are still a brand’s best asset.