Brand Marketing

Why State Farm Is Partnering With Musicians Like DJ Khaled to Host Intimate Sessions Across the U.S.

All in the name of giving back.

A-B InBev Launches Massive Global Media Review After $100 Billion SABMiller Merger

The world's largest beer company looks to shift its worldwide media planning and buying business toward 'a more consolidated operating model.'

A Couple Wake Up in the Same Room but in a New Place Each Day in Québec’s Fun Tourism Campaign

lg2's latest triumph showing off the province.

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Voortman is going all-natural in its re-brand.

Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos

The companies faulted Google for falling short of its own brand safety standards.

Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers

Enthusiasts in the auto, outdoor and home tech categories are a valuable target for marketers.

Gucci Memes Itself, With Help From Artists, in Strange and Entertaining Instagram Ads

#TFWGucci social campaign is surprisingly fun.

Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser

The beer cans feature designs from local artists inspired by each city.

Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

The campaign coincides with World Water Day.

The Downside of Digital’s Explosive Growth? Too Many Marketers Are Failing to Think Long-Term

Opinion: Although long-term strategies always produce some short-term results, the reverse is rarely true.