W+K Japan goes green for Shiseido.
They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.
CEOs from Campbell, 3M and Johnson & Johnson had departed in protest of the president's response to a deadly white supremacist rally in Charlottesville, Va.
The new spot, one of three featuring the same odd yet hopeful tone, is part of a new integrated campaign for Kwiff which uses the tagline, "It’s perfectly normal. Until it’s kwiffed."