Brand Marketing

Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Cadillac's new ad offers a message of hope amid the anger and aggression of today’s contentious political climate.

Tech Brands Issue Statements Opposing Trump’s Decision to Roll Back Transgender Protections

Major players in the tech space including Apple, Google, IBM and more issued statements supporting the transgender community.

Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season?

Maybe we need just one more awards competition, one that recognizes those brands courageous enough to put social values above share value: the Ballsy Awards.

Bulleit Frontier Whiskey Teams With L.A. Tattoo Artists for Inked Billboard

One billboard, 24 tattoo artists.

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Social is key to reaching your audience on a budget.

Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies

Just get in the photo.

Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger?

To celebrate its 222nd year of distilling, Cuervo unveiled a limited-edition collection of tequila bottles designed by artist Ricardo Cavolo and a clothing collection by Carlos Campos.

Bicycling Magazine Spotlights Handmade in America Product

The Allied Alfa costs just under $9,000.

The Honest Company Celebrates ‘Honest Moments’ Like Childbirth in Its First Brand Campaign

The campaign's launch spot, 'The Big One,' which features real mothers telling their birth stories, made its broadcast debut on ABC's The Bachelor this Monday.

Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Cracker Barrel brought country legend Dolly Parton and Pentatonix together as part of its music and entertainment program.