Brand Marketing

Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running

The 60-second spot will highlight youth homelessness in the United States.

A Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaser

The Adult Swim-created spot marks the CPG brand's third Big Game appearance.

This CBD Brand Pop-Up Wants Your Unwanted Products

The CBD brand's temporary retail space in Miami is an extension of its "Trust The Earth" campaign that debuted in 2019.

‘It’s Always Been a Dream’ for Kygo to Design His Own Headphones

The Norwegian DJ nerds out about sound design at CES 2020.

In Super Bowl Teasers, Snickers Makes Plans to Fix the World

In three 15-second teasers, people share what motivates them to help Snickers (by digging a giant hole).

Would You Buy a Bracelet With Water From Mount Everest in It?

Lokai founder Steven Izen talks about how he built the brand and how he plans to make balance part of our daily diet.

Harry and Meghan’s Brand; Snoop Dogg’s Foray Into Fast-Food: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you […]

How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

With plastic bags on their way out, reusable bags are more than just a way to carry goods—they're a branding opportunity.

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020

The presidential election and Summer Olympics will boost ad spending.