Brand Marketing

VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York

Pop TV's first experiential event is an Instagrammable gift for Schitt's Creek fans.

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?

Bowflex's "Stronger Every Day" campaign celebrates inclusivity by featuring real life people on wellness journeys.

Nestle Pushes More Sugar Products Off Portfolio in Latest Sale

As consumer demand for healthy food options rises, CPG companies are adjusting their portfolios.

Google’s Year in Search Video Lauds the Heroes of 2019

Tech giant focuses on the bright spots of a turbulent year, from the Avengers to real-life rescue teams and everyday people.

Walmart Zooms to Texas With Fifth Autonomous Grocery Delivery Pilot

The retailer is teaming up with Houston-based Nuro.

Video Mashup: The Most Memorable Ad Moments of 2019

We’re nearing the end of 2019, but here's a quick look at the best ads.

Why Tech Platforms Have a Responsibility to Reel In Political Ads

Facebook, Twitter and Google have resisted calls to regulate certain user content, but the focus has now shifted to how the tech giants handle political advertising on their sites.

Neighborhood Goods Opens in NYC to Target a Different Type of Customer

The retailer, which stocks direct-to-consumer products, has opened a second location in New York's tourist hotspot Chelsea Market.

Why Baseball Purists Are Not Happy With Nike’s Swoosh on MLB’s New Jerseys

The sports giant's apparel deal with the MLB begins in 2020, and some fans are up in arms over the changes.

Burger King’s Whoppertunity; Hulu’s Binge Ads: Friday’s First Things First

Plus, behind Aerie's struggles.