The company recently won headlines for its decision to withdraw from the state-based insurance exchanges established by the Affordable Care Act.
Jake Hancock, senior associate in Lippincott’s naming practice, points out that first-name brands have increased in prevalence in recent years, helping give companies and their products more authentic, human identities.
The French tire manufacturer cited Havas Media's 'data-driven and content-powered strategies' when explaining the win.
Members of the San Diego Splash, women's basketball team whose players are all over 80, now have all the salad dressing they could ever want.
It's impossible to ignore wrestling's impact on American culture so it's no surprise Mattel would want to get involved with the WWE.
Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.