The fruits of a 2-year brand refresh debut today.
The actress and comedian wants pizza lovers to have hot, fresh pie in this deadpan campaign from Droga5.
By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.
The company recently won headlines for its decision to withdraw from the state-based insurance exchanges established by the Affordable Care Act.
Jake Hancock, senior associate in Lippincott’s naming practice, points out that first-name brands have increased in prevalence in recent years, helping give companies and their products more authentic, human identities.
The French tire manufacturer cited Havas Media's 'data-driven and content-powered strategies' when explaining the win.