Brand Marketing

Bucking Trends, Conagra Plans to Debut 2 Dozen Products This Summer

The rush on shelf-stable goods has put a strain on supply chains, causing several companies to drop certain variations.

JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources

Campaign offers live conversations and a series of original films.

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.

Here’s What 500 Black Americans Have to Say About Black Representation in Advertising

A survey conducted by Burns Group offers unflinching insight into what marketers need to change.

West Elm Partners With 15 Percent Pledge to Add More Black-Owned Brands

The home decor retailer is the third to sign on, joining Sephora and Rent the Runway.

The Challenges Facing Women and POC Founders in Cannabis

Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.

Despite Hurdles, the Future of Cannabis Looks Bright

At Adweek's Elevate: Cannabis and CBD virtual event, experts discussed the challenges and opportunities in the industry.

The Who, Where and How of Cannabis Consumers

New Frontier Data COO Gary Allen addresses the regulatory hurdles advertisers face in the cannabis industry and how to overcome them.

Car Salesmen Come Off as Pretty Skeezy in Vroom’s New Ads

Fresh off an IPO, ecommerce platform capitalizes on consumers' dislike of the showroom.

What Marketers Need to Know About the LGBTQ Community in 2020

Here's a first look at the results of the annual LGBTQ Community Survey.