Brand Marketing CPG Sustainability Is Good for Business, New Survey Shows Nearly two-thirds of senior executives said environment-friendly initiatives help boost revenue. Fashion Vans Taps Women, Trans and Nonbinary Skateboarders for Creative Workshops Partnership with The Skate Witches extends ongoing "This Is Off the Wall" campaign. Plant-Based Meat Impossible Foods Has Joined Forces With Colin Kaepernick’s Know Your Rights Camp The faux meat brand aims to fight food insecurity and boost social justice activism. 3 Former Employees Sue WeWork, Alleging Harassment, Discrimination and Retaliation The plaintiffs' lawsuits detail an allegedly hostile work environment at WeWork. CPG Bucking Trends, Conagra Plans to Debut 2 Dozen Products This Summer The rush on shelf-stable goods has put a strain on supply chains, causing several companies to drop certain variations. Marketing Innovation JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources Campaign offers live conversations and a series of original films. Adapting to Crisis These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time. Diversity & Inclusion Here’s What 500 Black Americans Have to Say About Black Representation in Advertising A survey conducted by Burns Group offers unflinching insight into what marketers need to change. Diversity & Inclusion West Elm Partners With 15 Percent Pledge to Add More Black-Owned Brands The home decor retailer is the third to sign on, joining Sephora and Rent the Runway. Cannabis Marketing The Challenges Facing Women and POC Founders in Cannabis Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit. 1 2 3 … 9,181 Next »