Brand Marketing

Brands Should Work With Influencers, But Only If They’re Smart About It

Words of wisdom from speakers at Adweek's Elevate: Influencers conference.

Anheuser-Busch Accuses MillerCoors of Stealing Trade Secrets

In a new filing, Anheuser-Busch claims MillerCoors received the recipes to Bud Light and Michelob Ultra.

Hyundai Motor America CMO Dean Evans Steps Down

Dean Evans oversaw four Super Bowl commercials for the carmaker since starting there in 2015.

How Brands Can Navigate the Political Minefield

Go all in, or don’t go in at all.

Uber Tries Ads to Guide Airport Travelers as Rideshare Is Pushed Out

Seattle's Sea-Tac is its first North American pilot program with Clear Channel Airports.

Rothy’s Won’t Chase Trends—It’s Making Them

Rothy’s is moving beyond the flat made from recycled plastic bottles that made it famous and rolling out a new collection.

B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle

Forum is opening in L.A. in November.

As the 2020 Election Looms, Consumers Look for Brands That Have Political Values

Remaining neutral no longer seems to be the best strategy.

Apple, Google and Amazon Remain Top Brands While Facebook Falls

Global consultancy Interbrand has unveiled its annual Top 100 list.

How Will Airlines Handle the Return of Boeing’s 737 Max 8?

They are now faced with asking customers to fly on a jet that's crashed twice in a year.