Brand Marketing

Nostalgia and Innovation Have Kept the Nearly 100-Year-Old Klondike Competitive

Closing in on its centennial, the ice cream bar now owned by Unilever is still with us. But why?

Why Kind Dumped 45,000 Pounds of Sugar and Sculpted Children Out of It in Times Square Today

The snack brand makes a statement about children's eating habits.

Silicon Valley’s Martin Starr Chills in the ‘No Pressure Zone’ in Hotwire’s Surreal New Ads

Where time is just a construct.

Was VW’s I.D. Buzz, the Reincarnation of Its Iconic Microbus, Destined to Be Electric?

German automaker's new line will put it squarely in contention with Tesla for dominance in the segment.

Contrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar Stores

A new study finds that digital natives' shopping patterns are nuanced and multistage.

Q&A: Entercom Sports’ President on Going From Pro Team Exec to Running the Company’s Radio Business

Mike Dee recalls his past with MLB and NFL franchises and discusses attracting new fans to sports radio.

Women Overcome Fierce Obstacles Through Running in This Film Series for Hoka One One

These 3 athletes used the sport to change their lives.

Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In

From drink recipes to camps to moon jokes, check out some of the many, many eclipse campaigns.

Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

The vodka got screen time in the movie, co-branded ads featuring star Charlize Theron a Pandora playlist and more.

Startups Are the New Canary in the Coal Mine for Big Brands and Marketers

Emerging sectors help predict shifting consumer behavior.