Brand Marketing

Take a Look Inside Hershey’s Epic New Times Square Store

The store is filled with treats, augmented reality experiences and Instagram-worthy moments.

Toys R Us Revisits Its Glory Days, Using ’70s and ’80s Ad Footage in New Holiday Spot

BBDO gets nostalgic in throwback :30.

Why Brands Lost Their Fear of Controversy and Got Political in 2017

Corporate America took a stand against President Trump's policies.

Taco Bell’s Hilarious, Over-the-Top Nod to the Illuminati Isn’t Your Average Value Menu Campaign

The chain's CMO wants to change perceptions of the dollar menu

Hyundai Returns for Super Bowl LII, Its 10th Appearance in 11 Years

Innocean is creating the brand's latest Big Game ad.

Delta and Virgin Tell a Peculiar Christmas Story About a Dead Yak, Socrates and Karate

The return of the Prodigal Brother.

Google’s Moving Year in Search Video Shows How We Got Through the Hell of 2017

If you were confused by the levity of YouTube's Year in Review video, Google's Year in Search will serve as a nice counterpoint.

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

How to use Twitter, for those who haven't tried it.

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect.

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together

Brand CMO Antonio Lucio said he wants HP to be a brand that stands the test of time by connecting with consumers.