Brand Marketing

This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Salt brand Cerebos gives us "Snow"—a story whose subject might surprise you, given the location.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.

Tostitos Is Here to Help Football Fans Fight Team Superstitions With These Lucky Bags

In need of a good luck charm for football season? Try these chips.

Trump Shuts Down Manufacturing Council After More CEOs Resign in Protest

CEOs from Campbell, 3M and Johnson & Johnson had departed in protest of the president's response to a deadly white supremacist rally in Charlottesville, Va.

These Ridiculously Hopeful Droga5 Spots for a Sports Betting App Are Equally Dark and Comical

The new spot, one of three featuring the same odd yet hopeful tone, is part of a new integrated campaign for Kwiff which uses the tagline, "It’s perfectly normal. Until it’s kwiffed."

Startup Aims to Change the Product-Referral Narrative for Digital Content Publishers

Shirley Chen's Narrativ exits beta mode.

Hyatt Celebrates Understanding 50 Years After It Opened Its Doors to Civil Rights Leaders

MullenLowe helped bring the latest campaign to life.

Lionsgate Pictures and Microsoft Were the Top Spenders on National Broadcast Placement Last Week

Advertisers spent some $135 million on new ads for the week of July 31-Aug. 6.

English-Language Pakistani Newspaper Celebrates 70 Years With a Look Back at Print Ads

A rich, brand-driven historical narrative.

A+E Networks Wants to Show You Storytelling Across America With This Powerful Interactive Film

Featuring an original poem and real stories from across the country, A+E Networks puts the focus back on brave storytellers from all walks of life.