Brand Marketing

Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times

Droga5 spotlights photojournalists' search for the truth.

KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe

The brand's latest Colonel Sanders introduces its new menu item.

Red Bull Pops the Cork on Its Partnership With Photographic Agency Magnum

Magnum was christened 70 years ago this spring, over--yes--a champagne bottle.

Rachael Leigh Cook and Her Frying Pan Are Back. This Time the Enemy Isn’t Drugs but Drug Policy

Greenpoint Creative and the Drug Policy Alliance confront a new era in the government's crackdown on marijuana users.

Why Brands Are Clamoring to Work With Gwyneth Paltrow’s Goop

Lifestyle brand Goop has doubled its revenue over the last year, and more brands are signing on to work with it.

Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other

A new ad from electric Zero Motorcycles takes on the psychology of the impulse buy.

This Bulletproof College Apparel Will Be Useful in States That Let Students Carry Guns

FCB's gag campaign tackles a deadly serious topic.

Adweek Honors Its Rising Brand Stars

Top marketers feted at the Atlanta City Spotlight event.

How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

Homegrown and sewn, American Giant hoodies are sold direct to consumers online.

Prudential’s New Podcast Chronicles Everyday Acts of Bravery

Prudential is hoping to emotionally connect with its customers via a new podcast.