Brand Marketing

Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.

Sponsored Content Has Become a Part of the Rick and Morty Universe

Fan feelings are mixed, but brand integration is now a cornerstone of the popular show.

Women Continue to Be Sexualized and Misrepresented in Ads, Even in 2017

New data from Geena Davis Institute on Gender in Media and JWT.

What Is It About Tater Tots That’s Made Them So Appealing to So Many for So Long?

Unlike most convenience foods from the postwar era, Tater Tots have been given a pass to reenter the culture.

Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads

She also discusses what brands can do to be more inclusive.

Times Square Offers Optimal Exposure for Brands, but Is Its Pricey Advertising Really Worth It?

The Crossroads of the World draws millions of passersby, but are they promising potential customers?

This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning

The CEO of Talkwalker believes that number will double.

Will This Emotional Ad Convince Employers to Pay Off Their Workers’ Student Loans?

GS&P delivers message for Gradifi.

Pepsi’s CEO Says She Didn’t Know Kendall Jenner Gave a Cop a Pepsi in the Infamous Ad Until She Saw It Air

Last week Pepsi's CEO, Indra Nooyi, finally commented on the ad, telling Fortune that it 'made [her] scratch [her] head.'

New Orleans Celebrates Its 300th Birthday With a Massively Fun Tourism Campaign

A new tagline, print, TV and more from 360i.