Brand Marketing

Jake Gyllenhaal Is a Doting Dad in His Poetic Debut for Calvin Klein’s Eternity

Classic intimacy brought to 'contemporary life.'

Adweek’s Brand Genius Gala Celebrated the Hottest Marketers of 2017

Plus Brand Visionary Anna Wintour.

Will Ferrell’s Darkly Comic New Ads Show How Our Devices Are Ruining Family Time

GS&P's 'Device Free Dinner' spots are tied to some scary stats.

GE’s Linda Boff Wins Adweek’s 2017 Grand Brand Genius Honor

Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for 2017. The announcement came […]

Adweek’s Brand Visionary Anna Wintour Honors S.I. Newhouse at 2017 Brand Genius Gala

Anna Wintour spoke to Condé Nast's legacy and future at Adweek's Brand Genius gala.

Brad Jakeman Is Leaving Pepsi’s In-House Creative Team to Start His Own Consultancy

He was also president of PepsiCo's beverage group.

The NFL’s Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

Aaron Rodgers dropping a football mic? Check.

MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

The brand changed the tone of its original campaign.

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

What are you prepared to stand up to?

Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

W+K spot is set to Public Enemy's 'Shut 'Em Down.'