Brand Marketing

How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team

UBS's diversity-focused advertising includes a pledge to fix the gender imbalance on its leadership team.

It’s On Us Calls on College Students to Re-examine How They Talk About Sexual Assault in Bold New Ad

"Autocorrect" wants to delete the language that perpetuates rape culture.

Billie Jean King and Lindsey Vonn Explain Why So Many Girls Drop Out of Sports in NBC Sports Documentary

NBC Sports and Geico's documentary opens the conversation about gender in sports.

This Epic Diorama by JWT Shows the History of the Marines On and Off the Battlefield

The Mill crafts a collection of remarkable CGI scenes.

What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards

Absolut Vodka took over the Grammys for one of their most successful product launches ever.

Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated

As more states legalize marijuana, cannabis sellers are targeting the 'Chardonnay mom,’ no longer just the stoner dude.

After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond

There's not a baseball glove in America that hasn't been influenced by Bill Doak's 1920 design—and a good many of those bear the Rawlings brand name.

This Guy Was an Obscure Nation’s 6 Millionth Tourist, and He Got One Incredible Surprise

Yes, this stunt from the Republic of Georgia is real.

The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%

The internet went crazy over the firing of an Indiana employee.

Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand

Uber is a brand in crisis. How do you fix a brand that's mired in scandal? Adweek asked brand experts to weigh in.