Brand Marketing

3 Brands That Successfully Used Trade Ins as a Marketing Incentive

Perhaps a competitor’s product can help sell yours, too.

Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters

The mobile game franchise is encouraging fans to let their emotions out in a campaign with Droga5.

The Pink Tax Is Affecting Women-Focused Industries—Including Cannabis

CBD-infused beauty and health products marketed to female consumers are often cheaper.

EA Banned 50,000 User Accounts for Hate Speech

“Negativity and toxicity is way too prevalent in gaming," said Electronic Arts CMO Chris Bruzzo.

How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights

Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek.

Musa Tariq on Why He Left Ford and Landed at Airbnb

Global head of marketing for Experiences talks company culture, believing in a product and marketing advice at Brandweek.

Consumers Worldwide Are Eating More Snacks Than Meals

Mondelēz International releases first State of Snacking survey.

On the Adweek Podcast: For Brands, Authenticity Is the New Black

From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data.

The Biggest Takeaways From Brandweek

At the second annual Brandweek event, brand marketers gathered to discuss some of the leading trends in the industry.

The NCAA Compensating Players Was a PR Stunt

A deeper look at the NCAA’s decision actually reveals that what they actually did was nothing at all, merely smoke and mirrors.