Brand Marketing

Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins

Investment firms and shareholders worth a collective $620 billion are putting pressure on brands to divest from racism.

Demand for Packaged Food Continues as Pandemic Concerns Loom

General Mills reported that net sales spiked 21% to reach $5 billion for the fiscal quarter ending May 31.

Don’t Expect a Marketing Blitz From Auto Brands on This Fourth of July

Car buyers expecting a host of Fourth of July sales blowouts this weekend may be disappointed.

Airlines ‘Doing the Math’ on How to Accommodate More Travelers

Rising demand creates new problems for hard-hit airlines.

Campbell’s Late July Snack Brand Debuts First National Campaign

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.

Top Global Brands Showed Resilience and Saw Increases Through Pandemic

The 100 most valuable companies proved they could persevere.

Impossible and Yelp Bring Plant-Based Breakfast Sausage to America’s Top 30 Diners

The partnership aims to give mom-and-pop restaurants a post-lockdown boost via attention and donated product.

Outdoor Voices Replaces Board Chair and Raises New Capital

Ashley Merrill, founder and CEO of Lunya, has taken over for Mickey Drexler.

Doritos Joins the Movement to Amplify Black Voices

Snack brand's effort includes an ad with Luke James, billboards and a donation to Black Lives Matter.

Kind Lights Up New York Skyline to Commemorate Pride’s 50th Anniversary

Installation extends snack company’s partnership with the Ali Forney Center.