Brand Marketing

Sustainability Is Good for Business, New Survey Shows

Nearly two-thirds of senior executives said environment-friendly initiatives help boost revenue.

Vans Taps Women, Trans and Nonbinary Skateboarders for Creative Workshops

Partnership with The Skate Witches extends ongoing "This Is Off the Wall" campaign.

Impossible Foods Has Joined Forces With Colin Kaepernick’s Know Your Rights Camp

The faux meat brand aims to fight food insecurity and boost social justice activism.

3 Former Employees Sue WeWork, Alleging Harassment, Discrimination and Retaliation

The plaintiffs' lawsuits detail an allegedly hostile work environment at WeWork.

Bucking Trends, Conagra Plans to Debut 2 Dozen Products This Summer

The rush on shelf-stable goods has put a strain on supply chains, causing several companies to drop certain variations.

JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources

Campaign offers live conversations and a series of original films.

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.

Here’s What 500 Black Americans Have to Say About Black Representation in Advertising

A survey conducted by Burns Group offers unflinching insight into what marketers need to change.

West Elm Partners With 15 Percent Pledge to Add More Black-Owned Brands

The home decor retailer is the third to sign on, joining Sephora and Rent the Runway.

The Challenges Facing Women and POC Founders in Cannabis

Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.