Brand Marketing

Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers

A plea to 'Live for the Story.'

Hoping to Attract Millennial Men, Mike’s Hard Lemonade Rebrands With a Bright New Campaign

The brand wants to spread joy with its new campaign.

It’s Time to Take the Brand Out of Branded Content

If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.

Why This Agency Designer Took a 9-Month Assignment to Rebrand Bats

The ad veteran served as designer in residence at the University of Minnesota College of Design.

Planet Rock Radio Kicks Off Print Magazine With Motörhead 40th Anniversary Celebration

A partnership with Bauer Media.

This Agency Is Making an AI Friend for Kids Who’ve Lost Parents in Combat

Big-hearted approach from We Believers.

Boston Globe Storytelling Event Will Highlight Paper’s ‘Young Coding Superstar’

Not too long ago, Micah "Kai" Martin was homeless.

3 Things New Grads Should Consider Before Working for a Startup

You have to be willing to adapt if you want to work at a startup.

Dove Is Touting Its New Partnership With Shonda Rhimes During ABC’s TGIT Tonight

A 30-second spot will appear during Scandal and Grey's Anatomy.

College of New Jersey Shows Segregationist the Door

Headline of the day.