Brand Marketing

Delta Revamped Its Brooklyn Dating Wall With 133 Airport Codes to Celebrate Hometowns Outside of NYC

If you were hoping to take a selfie at the #DeltaDatingWall in Williamsburg, Brooklyn this weekend, you'll find that the airline has overhauled the wall.

New Tech Touch Points Aren’t Killing Retail. They’re Bringing It Back to Its Personal Roots

Retail expert Ana Andjelic argues that, while legacy brands face fragmentation, new players like Goop and Net-a-Porter are centralizing the experience.

How IHOP Chose Its Latest Menu Item, the French Toasted Donut

A look at how the brand came up with its newest creation.

Striking New Absolut Campaign Reminds All That LGBTQ Communities Still Fight for Their Rights Around the World

Bold print ads arrive on the 50th anniversary of an amendment that decriminalized homosexuality in the U.K.

Traverse City Bakery Cooks Up Another Batch of Treats Named in Honor of Attending Film Festival Celebrities

An annual Morsels Espresso + Edibles tradition.

Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips

Spending on new creative dropped 14%.

Glen Luchford’s Gorgeous, Delightfully Weird New Ad for Gucci Is a Striking Homage to Star Trek

Gucci pays tribute to the classic science fiction world of the 50s and 60s with its Fall/Winter 2017 campaign.

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

The tasty, colorful drink mix has been fruity, fun and affordable since the Great Depression.

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

The VR experience is in partnership with Amex and the New York Times.

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

The 10 dresses used 250 rolls of TP.