Brand Marketing

WeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Report

The office-sharing startup recorded a $1.25 billion loss this quarter.

Golden State Warriors Open Hooptopia Pop-Up to Promote Chase Center

The San Francisco team created a pop-up with the help of Candytopia to welcome fans to its ambitious new home entertainment complex.

Kylie Jenner Sells Majority Stake in Kylie Cosmetics to Coty

The global beauty brand has big expansion plans for the international market and into new beauty categories.

Demystifying Gen Z: Do They Like the Retail Experience?

In this video series, produced in partnership with Wayv, we get answers to marketers' most pressing questions about the next generation of consumers.

T-Mobile Promotes Mike Sievert to Replace John Legere as CEO

Since Legere joined the carrier in 2012, T-Mobile has become become the third largest network in the country.

Through Its Rebrand, Facebook Hopes to Rebuild Trust

However you choose to view Facebook’s motivations, one thing is clear: This is largely a cosmetic change.

DTC Brand Hill House Home Rolls Out New Product Category

Hill House Baby is debuting 12 kits suited for a baby's first year.

On the Adweek Podcast: Jay Shetty Is Making Wisdom Go Viral

Plus, we look at the first flurries of holiday ads, all in this week's episode of Yeah, That's Probably an Ad.

This Year’s Young Influentials; NYT’s Audio Success: Monday’s First Things First

Plus, AirBnB makes changes to restore trust among its customers.

The First Brandweek Constellation Awards Celebrate the Remarkable Power of Marketing Teams

Winners of our Constellation Awards span 30-plus categories, from fashion and entertainment to rebrands and some truly creative activations.