Brand Marketing

Did Walmart’s High-Concept Short Films on the Oscars Work?

See all three spots from 'The Receipt.'

3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale.

Infographic: What Millennials Want Online and Off

When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing.

Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Cadillac's new ad offers a message of hope amid the anger and aggression of today’s contentious political climate.

Tech Brands Issue Statements Opposing Trump’s Decision to Roll Back Transgender Protections

Major players in the tech space including Apple, Google, IBM and more issued statements supporting the transgender community.

Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season?

Maybe we need just one more awards competition, one that recognizes those brands courageous enough to put social values above share value: the Ballsy Awards.

Bulleit Frontier Whiskey Teams With L.A. Tattoo Artists for Inked Billboard

One billboard, 24 tattoo artists.

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Social is key to reaching your audience on a budget.

Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies

Just get in the photo.

Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger?

To celebrate its 222nd year of distilling, Cuervo unveiled a limited-edition collection of tequila bottles designed by artist Ricardo Cavolo and a clothing collection by Carlos Campos.