Brand Marketing

Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Today, marketers face perhaps one of their greatest challenges to date: believability.

Forbes, Fine Cooking Magazine and Domino Cash In MPA ‘Revenue’ Awards

The Association of Magazine Media's second such affair.

McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers

Leo Burnett cooked up the campaign.

The Evian Babies Are Back, and They’re Taking Over Snapchat in Adorably Oversized Duds

The campaign from BETC Paris is making its Snapchat debut.

4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

Agency respondents said that brands were often afraid to tackle contentious issues.

Rombauer Vineyards Set to Uncork a ‘BottleRock Knockout’

Santa Rosa Press Democrat sets the table for company's 2016 Sauvignon Blanc.

Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems

A conversation with Richard Van Der Laken.

Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe

Get to know your feet better.

Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency

Indie agency Giant Spoon will help the company turn online searches into IRL experiences and facilitate paid partnerships.

University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

Agency of record 180LA translates Rosie's message for the age of automation.