Brand Marketing

Why a Funky Old Gas Station in Napa Valley Is Now a Mecca for Millennial Wine Drinkers

Tank Garage challenges tradition and draws younger, more adventurous oenophiles who like cool wines as much as high-quality ones.

Another Ice Cream Company Just Turned Halo Top’s Freaky Robot Ad Upside Down

'Everyone you love is ... here.'

Spinning Teacups Hold the Secret to World Peace in This Very Optimistic Unilever Ad

Brooke Bond's spot for World Peace Day.

Talbots Is Celebrating the ‘Ladylike’ Badassery of Totally Normal Women

And we can still clean house.

Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.

Sponsored Content Has Become a Part of the Rick and Morty Universe

Fan feelings are mixed, but brand integration is now a cornerstone of the popular show.

Women Continue to Be Sexualized and Misrepresented in Ads, Even in 2017

New data from Geena Davis Institute on Gender in Media and JWT.

What Is It About Tater Tots That’s Made Them So Appealing to So Many for So Long?

Unlike most convenience foods from the postwar era, Tater Tots have been given a pass to reenter the culture.

Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads

She also discusses what brands can do to be more inclusive.

Times Square Offers Optimal Exposure for Brands, but Is Its Pricey Advertising Really Worth It?

The Crossroads of the World draws millions of passersby, but are they promising potential customers?