Brand Marketing

Mattel’s Newest Fashion Dolls Are Based on WWE’s Female Superstars

It's impossible to ignore wrestling's impact on American culture so it's no surprise Mattel would want to get involved with the WWE.

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them

The shoe company was inspired by true tales from real customers.

Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

Gender cliches in advertising are now officially a thing of the past ... or are they?

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.

Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads

Star endorsers are 'Unlike Any' in Droga5 work.

How the Right Media Partnerships Can Help Brands Build Trust

Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.

How Fake News Has Changed the Way Brands Approach Conversations With Consumers

Grassroots efforts have become increasingly important.

Restaurants and Movie Studios Hype Summer Deals and Blockbusters as Spending on New TV Ads Rebounds

Sony Pictures was the top spender last week, according to Kantar Media, with Applebee's and Red Lobster among the top five.

How Goldman Sachs Builds Its Brand Beyond Wall Street

After the financial crisis, the firm tapped Snapchat to reach the general public.