Brand Marketing

10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s

The women are backed by the Time's Up Legal Defense Fund.

Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Day

The brand released a limited edition bottle to celebrate the gay icon.

Paying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With an Epic Celebration

Candice, who'd said paying off her debt was "satisfying and also kind of anti-climactic," got the surprise party of a lifetime.

5 Tips to Avoid Becoming the Next Boycotted Brand

And if your company does make a mistake, there's a right and wrong way to handle that backlash.

Orangina Deployed Genie-Infused Cans to Get People to Shake Them

An exercise in wishful thinking?

This Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused Dreams

Pilgrims Choice explores a cheddar lover's dreamscape in what it hopes will be the first of many spots.

Here’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling Machine

The story behind the inexpensive kitchen gizmo we all know.

How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years

Partnerships with brands like Walgreens are key in making it a success.

Karla Welch Reimagines Levi’s Staples in Celebration of 501 Day

The xkarla stylist joins forces with the brand for a 9-piece collection.

A New Sprite Flavor Is Coming to McDonald’s, So Naturally the Brand Launched a Clothing Line

The exclusive collection hits select McDonald's locations Friday.