Brand Marketing

These Ads Prove There Are Way More Embarrassing Things Than Getting Your Testicles Checked

Telling your embarrassing moments is hard. Talking about your health shouldn't be.

Hey Pepsi, Here’s How It’s Done. Heineken Takes On Our Differences, and Nails It

Putting realities over production values.

Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born

Fans can book a seat at Taco Bell's test kitchen through OpenTable.

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale

The first three episodes of Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale were finally released on the streaming platform today. The first look at the buzzy show came in […]

Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments

The company is prepared to take legal action to defend public lands.

Queen Latifah on the Importance of Showcasing Women of Color in Advertising

The actress and musician shares her thoughts on diversity in the media.

How Marketing Technology Is Forever Recasting the CMO Role

Marketing technology is allowing the traditional CMO far greater transparency when it comes to buying media. It also offer senior marketers greater attribution and measurement of performance.

Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

Brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs.

4 Average Joes Become Conquering Nightlife Heroes in Heineken’s New Cities Spots

Heineken's Cities spot encourages people to explore new venues.

Allen Iverson Pitches Bleacher Report as Sports Culture, Not Just Scores in First National Spot

The work from agency of record Johannes Leonardo marks the site's 10th anniversary.