Brand Marketing

The iPad Might Not Have Changed the World, but It Could Save Retail

So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.

Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest.

What Do Snail Facials and Male Crimping Have in Common? They’re Part of a MailChimp Campaign

MailChimp and Droga5 created a magical treasure hunt on the internet for the brand's first major ad campaign.

Supermarket Ruffles Feathers With a Very Strange Parable About a Heavy Boy Who Wants to Fly

How far would you go to change your body?

6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through

Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

Explaining the evolved meaning of 'off the wall' is the subject of Vans’ newest campaign.

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA is a full-length show produced by Cannonball, Enterprise’s creative agency of record.

Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab

The world's most valuable company will be producing more social-first work targeting local audiences.

5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides

Here are some keys to balancing value and values in today's activist economy.