Brand Marketing

A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review

180LA won the account in 2010, but a fuel-economy scandal rocked the Japanese company in 2016.

Survey Suggests American Voters Have More in Common Than You Might Think

GOP-tied firm Deep Root Analytics finds common ground in a deeply divided country.

Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Today, marketers face perhaps one of their greatest challenges to date: believability.

Forbes, Fine Cooking Magazine and Domino Cash In MPA ‘Revenue’ Awards

The Association of Magazine Media's second such affair.

McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers

Leo Burnett cooked up the campaign.

The Evian Babies Are Back, and They’re Taking Over Snapchat in Adorably Oversized Duds

The campaign from BETC Paris is making its Snapchat debut.

4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

Agency respondents said that brands were often afraid to tackle contentious issues.

Rombauer Vineyards Set to Uncork a ‘BottleRock Knockout’

Santa Rosa Press Democrat sets the table for company's 2016 Sauvignon Blanc.

Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems

A conversation with Richard Van Der Laken.

Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe

Get to know your feet better.