Brand Marketing

HP CMO Believes the Ad World Spends Too Much Time Talking About Diversity Instead of Implementing It

HP has achieved a gender balance on its leadership teams.

The Daughters of Creative Leaders Explain at Cannes Why They Won’t Pursue Careers In Advertising

It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers?

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.

How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum

It rode a social phenomenon to win 5 lions at Cannes.

U.S. Open Golf Sponsors Dominated Spending on New Ad Placement Last Week

American Express led the pack of U.S. Open Golf sponsors who spent the most on broadcast placement for new creative last week.

General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things

As a veteran of creative and strategic agencies and CPG giants, Ivan Pollard wants to foster connectivity and trust among the company's internal teams and its agency roster.

This Great Student Work for CNN and Google Earned 2017 Future Lions From AKQA

Meet the 5 student groups with the most future-thinking ideas.

Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

Men also have seven times more speaking roles than women.

How a Few Bad Campaigns Sparked Diageo to Make 3 Truly Inspiring Ones

CMO Syl Saller on brand purpose.

Peter Bart Remembers When the Variety-Ads Shoe Was on the Other Foot

In latest Deadline chat with Mike Fleming, Bart admits he was wrong to try and use advertising as a weapon.