Brand Marketing

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

The tasty, colorful drink mix has been fruity, fun and affordable since the Great Depression.

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

The VR experience is in partnership with Amex and the New York Times.

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

The 10 dresses used 250 rolls of TP.

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

The fruits of a 2-year brand refresh debut today.

Parents Have ‘the Talk’ in the Powerful ‘My Black Is Beautiful’ Campaign From P&G

Generations of black parents have had to sit their kids down and talk about racial bias.

The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Anja Winikka creates in-person workshops around the country.

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

MJ Day for the fashion runway win.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

The actress and comedian wants pizza lovers to have hot, fresh pie in this deadpan campaign from Droga5.

Why Brands Should Shift Their Focus From Data to Identity

By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.