Brand Marketing

Google’s Moving Year in Search Video Shows How We Got Through the Hell of 2017

If you were confused by the levity of YouTube's Year in Review video, Google's Year in Search will serve as a nice counterpoint.

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

How to use Twitter, for those who haven't tried it.

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect.

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together

Brand CMO Antonio Lucio said he wants HP to be a brand that stands the test of time by connecting with consumers.

Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake

So long, supermodel studs—and welcome everybody else.

Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad.

Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

The latest from an acclaimed holiday advertiser.

This Company Wants to Turn More Taxpayers Into Tax Slayers

A scrappy software provider jousts with the mighty TurboTax.

Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes’ to Rival Discount Clothing Chains

The company presents a new way to hunt for a bargain without leaving your couch.

Pro Skier Julian Carr Launches Kickstarter to Fund Super Bowl Spot About Climate Change

Goodby, Silverstein & Partners will create the ad if crowdfunding proves successful.