He was also president of PepsiCo's beverage group.
Aaron Rodgers dropping a football mic? Check.
The brand changed the tone of its original campaign.
What are you prepared to stand up to?
W+K spot is set to Public Enemy's 'Shut 'Em Down.'
Digital increasingly drives our planning, but the goal is disconnecting.
'On a mission' after last season's Finals loss.
And why authenticity matters.
Visions of a magical land, as seen by those who live there.
How Mentos spawned countless "science experiments," pop parodies and sales success.