Brand Marketing

Bicycling Magazine Spotlights Handmade in America Product

The Allied Alfa costs just under $9,000.

The Honest Company Celebrates ‘Honest Moments’ Like Childbirth in Its First Brand Campaign

The campaign's launch spot, 'The Big One,' which features real mothers telling their birth stories, made its broadcast debut on ABC's The Bachelor this Monday.

Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Cracker Barrel brought country legend Dolly Parton and Pentatonix together as part of its music and entertainment program.

Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.?

Design Army tries its best for CityCenterDC.

The iPad Might Not Have Changed the World, but It Could Save Retail

So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.

Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest.

What Do Snail Facials and Male Crimping Have in Common? They’re Part of a MailChimp Campaign

MailChimp and Droga5 created a magical treasure hunt on the internet for the brand's first major ad campaign.

Supermarket Ruffles Feathers With a Very Strange Parable About a Heavy Boy Who Wants to Fly

How far would you go to change your body?

6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through

Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.