Brand Marketing

Gen Z Talent Manager Jeff Levin on the Future of Content and Commerce

Gen Z would rather see their favorite social media creators instead of A-List Hollywood stars. Jeff Levin has known this for a decade.

Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple

Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.

With Europe’s Biggest Carnival Canceled, Papa John’s Is Sending Dancers Out to Deliver

One-day stunt pays homage to London's famous Notting Hill Carnival.

With a Breakfast Boost, Wendy’s Posts Encouraging Quarterly Results

Could Wendy's be winning the breakfast wars? The company cited breakfast as a driver of growth during its second quarter.

WWE Appoints New President and Chief Revenue Officer

Nick Khan joins following the January departures of George Barrios and Michelle Wilson.

Cruise Industry Extends Pause Again, No Sailing Until November

Cruises won't resume before Nov. 1.

Contactless Payments May Make or Break Small Businesses, Visa Study Finds

Visa study reveals that rapidly evolving expectations for a safe payment experience is driving small businesses to take dramatic shifts.

How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators

Campaigns with Lady Gaga, Billie Eilish and Marshmello drive results for software company.

Recent Data From Getty Images Shows Increase in Searches for More Diverse Photos

Has 2020 and all of its challenges and movements made us more empathetic?

Candy Companies Fear a Halloween Season With Less Demand

The Hershey Company has shifted production away from Halloween-themed items in favor of everyday products.