Brand Marketing

Citi Promotes Former Head of Advertising and Media to Global Chief Marketing Officer

The change reportedly won't affect Citi's relationship with creative and media agency of record Publicis.

The Weather Channel Shows How Talking About the Weather These Days Often Starts a Fight

Nice day, isn't it? Only if you don't care about the planet!

AT&T Is Moving Its Entertainment Group Leadership From Atlanta to Los Angeles

The move follows AT&T's acquisition of DirecTV and its shift toward distribution of streaming television and related content.

CMO Dana Anderson Is Leaving Mondelez to Become MediaLink’s Marketing Chief

She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods.

Serena Williams Struggles With an Antique Wooden Tennis Racket in Intel’s Latest Spot

The tennis superstar struggles with outdated equipment to highlight the importance of upgraded Intel technology.

StubHub Would Like a Word With You Before the Apocalypse Destroys Life as We Know It

Latest spots from Goodby Silverstein & Partners.

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be opaque and poorly understood if they lack integrity, and it can become obsolete quickly.

Adweek’s 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech

The list takes into account criteria such as company value, revenue and growth, market performance, consumer reach, standing among rivals, industry accolades and media buzz.

Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times

Droga5 spotlights photojournalists' search for the truth.

KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe

The brand's latest Colonel Sanders introduces its new menu item.