Brand Marketing

LeBron James’ Face Changes to That of a Crying Baby and Then Back in Intel’s Latest Ad

The three-time NBA champ shows off Intel's 360-degree replay technology and unusual angles in the brand's latest ad.

Chrissy Teigen Plays a Coconut ‘Plant Manager’ in This Nutty New Vita Coco Spot

As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what […]

7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania

As WrestleMania 33 nears, WWE's chief revenue and marketing officer shares some impactful advice on thinking like a fan and living your values.

If Cancer Patients Were Treated Like Addicts: Hard-Hitting PSAs Aim to ‘Stop the Shame’

Would you treat a cancer patient this way?

Burgers, Not Boobs: Carl’s Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads

72andSunny rolls out a meaty, meta manifesto.

Xfinity Pranked a Couple of Fast and Furious Superfans With This Crazy, Fiery Surprise Stunt Drive

Adweek's view from the set.

How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team

UBS's diversity-focused advertising includes a pledge to fix the gender imbalance on its leadership team.

It’s On Us Calls on College Students to Re-examine How They Talk About Sexual Assault in Bold New Ad

"Autocorrect" wants to delete the language that perpetuates rape culture.

Billie Jean King and Lindsey Vonn Explain Why So Many Girls Drop Out of Sports in NBC Sports Documentary

NBC Sports and Geico's documentary opens the conversation about gender in sports.

This Epic Diorama by JWT Shows the History of the Marines On and Off the Battlefield

The Mill crafts a collection of remarkable CGI scenes.