Brand Marketing

Apple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto for Selfies

We pledge allegiance to ourselves.

Hyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser

'And you might be one of them.'

Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Mastercard worked on expanding the 20-year-old campaign with McCann.

Soccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With Emojis for Every One

Alkemy says He110 with impressive content project.

How Davos Can Help Marketers Gain Greater Global Purpose

Digital technology should be used not only as a force for disruption, but as a force for social good.

Verizon Returns to the Super Bowl for the First Time Since 2011

Other wireless carriers have been Big Game staples.

Why Every Brand Should Be Watching the Emerging Beauty Industry

The field is adapting, engaging and personalizing at the speed of selfie.

Samsung and VML Poland Win Adweek’s Grand Arc Award

The 5-minute documentary 'The Missed Spaceflight' highlights VR with a compelling narrative.

Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries

Josh Duhamel fights Big Burger in the thriller Web of Fries.

Bill Hader Stars in Pringles’ Very First Super Bowl Ad

'More people will see me in this than they have in the past 3 movies I've been in'