Brand Marketing

Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith

Inside the brand's process at Cannes.

What’s It Like to Be a Trans Person? MAC Cosmetics Is About to Show You

A new documentary, More Than T, airs tonight on Showtime.

Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad

Nike touts Maldonado, known as 'The Wonder Woman of Vogue,' in new equality campaign.

Cannes Lions Addresses Marketers’ Increased Skepticism by Launching Its Own Internal Advisory Committee

P&G's Marc Pritchard, Unilever's Keith Weed and AT&T's Fiona Carter are among the marketing executives who have agreed to participate.

Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia

Pussy Riot gave a "masterclass of activism" at the Cannes Lion festival.

Don’t Look Now, but the Wisconsin State Flag Just Started Looking Really Gay

Ad agency VML riffed on a 169-year-old logo for the Milwaukee Pride Parade.

HP CMO Believes the Ad World Spends Too Much Time Talking About Diversity Instead of Implementing It

HP has achieved a gender balance on its leadership teams.

The Daughters of Creative Leaders Explain at Cannes Why They Won’t Pursue Careers In Advertising

It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers?

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.

How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum

It rode a social phenomenon to win 5 lions at Cannes.