Brand Marketing

Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

An appeal to move someone.

What Brand Marketers Need to Know about Mobile Ad Fraud

Fraud has seeped into the mobile universe where it threatens the estimated $5.7 billion app-install advertising business in the U.S.

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

In this new world of shrinking and distracted engagement, there are steps that brands can take to maximize the impact of their exposure with customers on social media platforms.

Minecraft’s Upgraded Look Is So Special, They Made a Glee-Caliber Musical About It

Melissa Benoist knocks out zombies and whatnot.

3 Rules to Retire and 3 New Truths for Brands to Embrace in Today’s ‘Conscious Economy’

Strategy relevant a year ago no longer holds up in this transforming world.

Former Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate Programmatic

In Susan Vobejda's new role she hopes to equip marketers and agency partners with all the right information.

This McDonald’s Christmas Campaign Thinks Less About Santa and More About His Reindeer

A healthier alternative to cookies by the fireplace?

These Cosmetic Brands Are Letting Consumers Define What Beauty Means to Them

Major beauty brands are being challenged by upstarts, and it's having a ripple effect throughout the industry.

Can Showroom Brands Save Brick-and-Mortar Shopping?

MM.LaFleur, Bonobos, Acustom Apparel and others are disrupting retail.

Today’s Up-and-Coming Travel Brands Are Giving People Real Experiences, Not Just Vacations

Meet the companies that are changing the industry.