Brand Marketing

Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

Here's a look at Nerf's dynasty of polyurethane, from balls to blasters.

How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans

Experts say Shea Moisture should have listened more closely to its consumer base before launching a new campaign.

Fage Yogurt Seeks a New Agency to Handle Its $60 Million Marketing Business

The yogurt company purportedly looks to cut its overall media costs.

Citi Promotes Former Head of Advertising and Media to Global Chief Marketing Officer

The change reportedly won't affect Citi's relationship with creative and media agency of record Publicis.

The Weather Channel Shows How Talking About the Weather These Days Often Starts a Fight

Nice day, isn't it? Only if you don't care about the planet!

AT&T Is Moving Its Entertainment Group Leadership From Atlanta to Los Angeles

The move follows AT&T's acquisition of DirecTV and its shift toward distribution of streaming television and related content.

CMO Dana Anderson Is Leaving Mondelez to Become MediaLink’s Marketing Chief

She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods.

Serena Williams Struggles With an Antique Wooden Tennis Racket in Intel’s Latest Spot

The tennis superstar struggles with outdated equipment to highlight the importance of upgraded Intel technology.

StubHub Would Like a Word With You Before the Apocalypse Destroys Life as We Know It

Latest spots from Goodby Silverstein & Partners.

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be opaque and poorly understood if they lack integrity, and it can become obsolete quickly.