Brand Marketing

Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

The vodka got screen time in the movie, co-branded ads featuring star Charlize Theron a Pandora playlist and more.

Startups Are the New Canary in the Coal Mine for Big Brands and Marketers

Emerging sectors help predict shifting consumer behavior.

This Beautifully Lush New Campaign Celebrates Nature While Promoting Skin Care Products

W+K Japan goes green for Shiseido.

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.

Don’t Be Afraid of Failure, Says Latest Inspiring ‘Like a Girl’ Manifesto From Always

P&G combats another sad statistic.

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Women share the struggles they've faced as new moms in advertising.

This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Salt brand Cerebos gives us "Snow"—a story whose subject might surprise you, given the location.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.

Tostitos Is Here to Help Football Fans Fight Team Superstitions With These Lucky Bags

In need of a good luck charm for football season? Try these chips.

Trump Shuts Down Manufacturing Council After More CEOs Resign in Protest

CEOs from Campbell, 3M and Johnson & Johnson had departed in protest of the president's response to a deadly white supremacist rally in Charlottesville, Va.