Brand Marketing

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020

The presidential election and Summer Olympics will boost ad spending.

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?

Doritos Super Bowl Teaser Stars Sam Elliott, Who Has His Horses in the Back

The spot will feature the Frito-Lay brand's new amped-up Cool Ranch flavor.

Verizon’s Super Bowl Campaign Will Spotlight First Responders and Encourage Volunteerism

It’s the brand’s third straight appearance in the Big Game.

3 Elements of Brand Partnerships That Can Boost Creativity

The best partnerships make every dollar count, and the best partners will exchange more than just money.

The Shining Dew Parody; NBCU Takes Wraps Off Peacock: Friday’s First Things First

Plus, what Allbirds has learned about ecommerce in China, why Lowe's and Target brought their tech teams in-house and more Super Bowl news!

Saucony’s First Super Bowl Ad Will Have Sustainability Footprint

The 122-year-old running brand pegged Boston-based Arnold Worldwide for its creative.

Jonathan Van Ness Freaks Out About Pretzels in Pop-Tarts’ Super Bowl Ad

The Kellogg's brand will be touting its new pretzel flavor during Super Bowl 2020.

The Future In-Car Experience and What It Means for Marketers

Connected vehicles present a unique opportunity.