Playboy Magazine Recreates Vintage Covers for ‘Iconic’ Playmate Celebration
Chief creative officer Cooper Hefner is getting creative.
Brand Marketing
The Lego Group Launches Full Global Media Agency Review After a Disappointing 2016
The Danish toy giant looks to increase sales across the board.
Anna Faris and Rosie Perez Are One Another’s Worst Possible Travel Companions in Kate Spade’s New Ad
Anna Faris is the brand's new spokeswoman, bringing a new flavor of humor. She, along with Perez, shakes up the brand’s third installment of its #MissAdventure series.
Microsoft Is Tops Among the Week’s 5 Biggest Spenders on New TV Ads
Domino's and Universal Pictures also made Kantar Media's list.
Why Marketers Need to Invest in Authentic Long-Form Storytelling
In the wake of the Pepsi debacle, brands should turn up the authenticity in their marketing budgets with more long-form films and documentaries.
To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business
Other finalists included UM, Mindshare and incumbent Mediavest.
A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review
180LA won the account in 2010, but a fuel-economy scandal rocked the Japanese company in 2016.
Survey Suggests American Voters Have More in Common Than You Might Think
GOP-tied firm Deep Root Analytics finds common ground in a deeply divided country.
