Brand Marketing

Amazon Prime Video Brings New York Grindhouse Theater to LA for Hunters

The streaming platform's four-day experience puts a 1970s New York spin on LA's Highland Theatres and Highland Park Bowl.

A Paris KFC Got Kim and Kanye’s Approval for a Commemorative Plaque

The fast food chain moved fast to acknowledge the superstar couple's late-night Instagram post.

Vans Re-Releases Checkerboard Slip-Ons for the Next Generation of Jeff Spicolis

Vans re-releases a limited-edition Fast Times checkerboard slip-on.

Road to Challenger Brands: Why Moving Slowly Can Get Brands Farther

DTC companies can have blind spots when it comes to understanding consumers outside of their space.

Time’s Dream of Immersive History; ThirdLove Steps Up: Friday’s First Things First

Plus, the brands that millennials and Gen Zers love most

The Guardian Invites Pedestrians in Berlin to Break Glass for Free Magazines

One of the Guardian's first post-Brexit marketing pushes touts global news magazine with striking street placements in Berlin.

These Are the Brands Gen Z and Millennials Hold Near and Dear

A recent study from agency MBLM examined brands based on emotion and found that Gen Z has a strong tie with Xbox, while millennials have strong ties with PlayStation.

OTAs and Metasearch Dominate Google’s Hotel-Related Keywords

More than 75% of clicks belong to online travel agencies.

Morgan Stanley Acquires ETrade in $13 Billion Deal

Morgan Stanley has announced today that it is acquiring ETrade Financial Corporation in an all-stock purchase valued at $13 billion.

This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

Each & Every launched a weeklong program that gives consumers free deodorant in exchange for their old sticks.