Brand Marketing

Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track

The Nascar driver is turning her passion for health and fitness into a personal brand.

These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game.

Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

Here's our second-annual list of the MVPs of the sports marketing world.

Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith

Inside the brand's process at Cannes.

What’s It Like to Be a Trans Person? MAC Cosmetics Is About to Show You

A new documentary, More Than T, airs tonight on Showtime.

Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad

Nike touts Maldonado, known as 'The Wonder Woman of Vogue,' in new equality campaign.

Cannes Lions Addresses Marketers’ Increased Skepticism by Launching Its Own Internal Advisory Committee

P&G's Marc Pritchard, Unilever's Keith Weed and AT&T's Fiona Carter are among the marketing executives who have agreed to participate.

Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia

Pussy Riot gave a "masterclass of activism" at the Cannes Lion festival.

Don’t Look Now, but the Wisconsin State Flag Just Started Looking Really Gay

Ad agency VML riffed on a 169-year-old logo for the Milwaukee Pride Parade.