Brand Marketing

Tim Hortons Taps Into a Touching Memory in New Ad Starring Wayne Gretzky

“The Autograph,” is the inspiring, true story based on Gretzky’s first meeting with Horton.

For Sportswear Brand Puma, Basketball is Top of Mind

Global marketing chief Adam Petrick tells us what's Top of Mind.

Now There’s a Popeyes Christmas Sweater to Match Your Chicken Sandwich

Show where you stand in the Great Chicken Sandwich Twitter War of 2019: Are you #TeamChickfilA or #TeamPopeyes?

America’s Favorite Snack for the Third Year in a Row Is Flamin’ Hot Cheetos

For the third year in a row, Flamin’ Hot Cheetos is the nation’s most in-demand snack brand, according to sales data from app-based delivery service goPuff.

Cruelty-Free Clothing Brand Noize Redefining What It Means to Care in 2019

Noize's first campaign features the female leaders of socially conscious groups Sad Girls Club, Models That Eat and The Silver Women.

Megan Rapinoe Honored at First Sports Illustrated Event Under Authentic Brands

The gala marks the beginning of a partnership between the magazine's new publisher, Maven, and Authentic Brands.

For Some Direct-to-Consumer Brands, Cyber Weekend Started Early

Direct-to-consumer brands are no strangers to promotional deals, and this holiday season was no exception.

PepsiCo’s Roberto Rios Moves to Newly Created CMO Role at Schwan’s

Rios brings 25 years of industry marketing experience to Schwan’s, which sold an 80% stake last year to CJ CheilJedang.

An Agency’s Solution to Archaic Tampon Dispensers Is Also Making a Point About Tech

Hooha, a smart vending machine from Huge, shows how closing the gender gap in product development can boost innovation.

6 Ways Fast-Fashion Brands Can Fight for Consumer Attention

More shoppers are looking for sustainable, higher-quality options, and fast-fashion brands need to adapt.