Brand Marketing

Oakley Forgives You (Even If Others Don’t) in This Lovely Ode to Athletic Obsession

A soaring soundtrack wants you to know, 'It's OK', in agency AKQA's new spot for the brand.

A Chance Meeting With the Real Colonel Sanders Inspired George Hamilton’s Current Version

'You wouldn’t want to trust him with your mother or your girlfriend,' the actor says.

Deadpool Is Now Espolòn’s Creative Director

"There is absolutely no reason why that Canadian gobstopper is getting all the glory," said Deadpool.

McDonald’s Is Celebrating Its 30th Anniversary in Hungary With Billboards of Its Most Iconic Products

First outpost opened in Budapest in 1988.

Nationwide’s ‘Goals’ Ad Highlights the Reward of Community Involvement

They partnered with the Walter Payton NFL Man of the Year award.

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

The impersonal term is being phased out by companies like Facebook, Microsoft and Square.

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.

Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In

BBDO New York's work on 'Hungry' also promotes the Nike Air Max Plus 'Before the Bite' and 'After the Bite' sneakers.

M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

The experience is open through the weekend in NYC.

Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

The wild road trip launches the designer's new line, which is set to drop April 21.