Brand Marketing

CEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things First

Plus, JohnxHannes dissolves.

The Female Quotient CEO Won’t Quit Until There’s True Equality in the Workplace

From tackling unconscious bias to rallying to narrow the gender wage gap.

Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production.

Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

Jason Snyder has always been on the cutting edge.

Infographic: Consumers Aren’t Sure They Want Brands to Get Political

Nearly half can’t say whether they’d switch over opposing views.

Nike CEO Mark Parker Steps Down After 4 Decades

Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman.

Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy

Michael Scheiner joins the clothing brand after several years at Hollister.

Under Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirely

He's led the athletic clothing company since its founding in 1996.

Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered

The streamer is hosting a one-day pop-up in NYC with props from musical acts.

Meredith Sells to Puerto Rican Advertising Company

Sale comes after Money magazine ceased publishing a print edition this summer.