Brand Marketing

‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin Ad

Chalk up yet another win for the marketing team at the Ryan Reynolds-owned gin brand.

Mountain Dew Is Running a Super Bowl 2020 Ad This Year

The PepsiCo brand sat out last season.

Sir Kensington’s Makes a Magazine All About Condiments

Can a print publication called Sandwich cut through the baloney?

Inside Showtime’s Huge Experiential Marketing Push for The L Word: Generation Q

The network has partnered with media companies, retailers and more for activations and product launches to mark the return of the series.

Spotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habits

From the rise of Old Town Road to man buns and fidget spinners, there’s a lot to process in 10 years of global music streaming data.

The FAA Declares War on Christmas

Reports of disruption from holiday lights and lasers are up in 2019.

Here Are 3 Logo Design Trends We Can Expect Coming Into 2020

We'll see more sophistication from brands heading into the coming decade around their logo design preferences.

United Airlines Promotes President Scott Kirby to Chief Executive

CEO Oscar Munoz, who has been with the company since 2015, is staying on.

A Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things First

Plus, the fastest growing brands.

This ET-Themed Xfinity Ad Has Over 30 Easter Eggs. Can You Find Them?

The ad finally reunites E.T. and Elliot but also sneaks in dozens of references to the original 1982 film.