Brand Marketing

How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion

The Lacoste polo shirt remains one of the most durable, versatile and timeless fashion staples in modern history.

Ice Cube, Fox Sports and Wieden + Kennedy Took Over an Iconic NYC Basketball Court to Promote Big3

It's the agency's first publicly visible work for the network since the stunning many in marketing by officially splitting with longtime client ESPN.

Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track

The Nascar driver is turning her passion for health and fitness into a personal brand.

These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game.

Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

Here's our second-annual list of the MVPs of the sports marketing world.

Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith

Inside the brand's process at Cannes.

What’s It Like to Be a Trans Person? MAC Cosmetics Is About to Show You

A new documentary, More Than T, airs tonight on Showtime.

Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad

Nike touts Maldonado, known as 'The Wonder Woman of Vogue,' in new equality campaign.

Cannes Lions Addresses Marketers’ Increased Skepticism by Launching Its Own Internal Advisory Committee

P&G's Marc Pritchard, Unilever's Keith Weed and AT&T's Fiona Carter are among the marketing executives who have agreed to participate.