Brand Marketing

As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell

Few brands had a more complicated, arduous and industry-rattling path to launch than Virgin America. And now, after just a decade in the air, the charismatic airline’s identity is fading away. Alaska […]

In a Radical Departure From Previous Work, United Way’s New PSA Shows Philanthropy Isn’t Pretty

United Way's new PSA focuses on the dark side of homelessness and drug addiction.

Why State Farm Is Partnering With Musicians Like DJ Khaled to Host Intimate Sessions Across the U.S.

All in the name of giving back.

A-B InBev Launches Massive Global Media Review After $100 Billion SABMiller Merger

The world's largest beer company looks to shift its worldwide media planning and buying business toward 'a more consolidated operating model.'

A Couple Wake Up in the Same Room but in a New Place Each Day in Québec’s Fun Tourism Campaign

lg2's latest triumph showing off the province.

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Voortman is going all-natural in its re-brand.

Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos

The companies faulted Google for falling short of its own brand safety standards.

Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers

Enthusiasts in the auto, outdoor and home tech categories are a valuable target for marketers.

Gucci Memes Itself, With Help From Artists, in Strange and Entertaining Instagram Ads

#TFWGucci social campaign is surprisingly fun.

Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser

The beer cans feature designs from local artists inspired by each city.