Brand Marketing

Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic

Detergent brand kicks off initiative with a virtual dinner led by chef Carla Hall.

The Anti-Defamation League Previews What’s Next for the Facebook Boycott

While the formal ad pause is over, Jonathan Greenblatt says Stop Hate for Profit is far from done.

Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.

Back to School? The Evolution—and Gap—in Marketing Education

Addressing the changing needs of the field on Yeah, That's Probably an Ad.

We Must Close the Gap in Marketing Education, Especially Now

The marketing education landscape is continually being reshaped by new ideas, trends and the pandemic.

Students Should Not Be Reunited in the Fall on Campus

There's a real risk posed by reuniting thousands of students on campuses around the country.

TikTok Creators Lend Their Talents to Airbnb Online Experiences

They can be booked via the vacation rental marketplace’s app and website.

Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

The hard seltzer category's not likely to stop growing any time soon.

Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

The company unveiled its first-ever b-to-b marketing campaign.

For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A. Meal Kits Circa 1932

The deliveries also helped boost a local restaurant featured in the show.