Brand Marketing

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Social is key to reaching your audience on a budget.

Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies

Just get in the photo.

Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger?

To celebrate its 222nd year of distilling, Cuervo unveiled a limited-edition collection of tequila bottles designed by artist Ricardo Cavolo and a clothing collection by Carlos Campos.

Bicycling Magazine Spotlights Handmade in America Product

The Allied Alfa costs just under $9,000.

The Honest Company Celebrates ‘Honest Moments’ Like Childbirth in Its First Brand Campaign

The campaign's launch spot, 'The Big One,' which features real mothers telling their birth stories, made its broadcast debut on ABC's The Bachelor this Monday.

Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Cracker Barrel brought country legend Dolly Parton and Pentatonix together as part of its music and entertainment program.

Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.?

Design Army tries its best for CityCenterDC.

The iPad Might Not Have Changed the World, but It Could Save Retail

So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.

Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest.