Brand Marketing

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign

New digital campaign aims to illustrate the 'emotional rollercoaster' of marketing a small business.

Airbnb CMO Wants to Meet Women and ‘Creatives of Color’ at Cannes

Airbnb wants the creative team behind its marketing to be as diverse as the world it represents.

This Design Conference Wants Creatives to Help Solve Climate Change With a Competition

Winners will split an award worth $1 million.

Joy Bauer’s Nourish Happily Breaks Every Rule of Snack Foods

Three years after launching her own line of healthy snacks, Bauer has decided it’s time for an overhaul. The new and improved version debuts today.

How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans

Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive.

Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century?

Mason jars exude an authenticity that somehow manages to be humble and sophisticated at the same time.

Drew Barrymore on Launching a Magazine, Handling Advertisers and Her Return to Acting

The actress on her Netflix show, makeup and why she's an analog girl.

Nashville Predators Executive Revisits His Terrible First-Year Stats

Tough times at the CoolSprings Galleria.

Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers

A plea to 'Live for the Story.'

Hoping to Attract Millennial Men, Mike’s Hard Lemonade Rebrands With a Bright New Campaign

The brand wants to spread joy with its new campaign.