Brand Marketing

Taco Bell’s Hilarious, Over-the-Top Nod to the Illuminati Isn’t Your Average Value Menu Campaign

The chain's CMO wants to change perceptions of the dollar menu

Hyundai Returns for Super Bowl LII, Its 10th Appearance in 11 Years

Innocean is creating the brand's latest Big Game ad.

Delta and Virgin Tell a Peculiar Christmas Story About a Dead Yak, Socrates and Karate

The return of the Prodigal Brother.

Google’s Moving Year in Search Video Shows How We Got Through the Hell of 2017

If you were confused by the levity of YouTube's Year in Review video, Google's Year in Search will serve as a nice counterpoint.

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

How to use Twitter, for those who haven't tried it.

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect.

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together

Brand CMO Antonio Lucio said he wants HP to be a brand that stands the test of time by connecting with consumers.

Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake

So long, supermodel studs—and welcome everybody else.

Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad.

Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

The latest from an acclaimed holiday advertiser.