Brand Marketing

How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans

Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive.

Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century?

Mason jars exude an authenticity that somehow manages to be humble and sophisticated at the same time.

Drew Barrymore on Launching a Magazine, Handling Advertisers and Her Return to Acting

The actress on her Netflix show, makeup and why she's an analog girl.

Nashville Predators Executive Revisits His Terrible First-Year Stats

Tough times at the CoolSprings Galleria.

Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers

A plea to 'Live for the Story.'

Hoping to Attract Millennial Men, Mike’s Hard Lemonade Rebrands With a Bright New Campaign

The brand wants to spread joy with its new campaign.

It’s Time to Take the Brand Out of Branded Content

If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.

Why This Agency Designer Took a 9-Month Assignment to Rebrand Bats

The ad veteran served as designer in residence at the University of Minnesota College of Design.

Planet Rock Radio Kicks Off Print Magazine With Motörhead 40th Anniversary Celebration

A partnership with Bauer Media.

This Agency Is Making an AI Friend for Kids Who’ve Lost Parents in Combat

Big-hearted approach from We Believers.