Brand Marketing

What KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand

Customers weren't pleased, but will the negativity stick?

Why These Advertising Legends Came Together to Work on a Campaign for American Veterans

AdVets for WarVets commemorates service, past and present.

Carl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the Bacon in New Ads

Havas debuts a GIF-worthy campaign for the burger chain.

Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad

The Camry gatefold insert was 6 months in the making.

Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board

The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.

Serta Expands Your Comfort Zone in Amusing Ads From Leo Burnett

'Not just sorta comfortable. Serta comfortable.'

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Mapt Gear says everybody's sick of being walking billboards.

Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign

Michael B. Jordan directed and produced the spot.

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

The new version of the Cannes Grand Prix winner has littler stars.

Serena Williams Stars in New Lincoln Navigator Campaign

She's been named celebrity brand ambassador for the company.