Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro
The startup is now valued at more than $1 billion.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Greenhushing and a Softer Ad Market Spur Shifts in Publishers Monetizing Climate Reporting
Shifting brand attitudes have led to emphases on data, performance and events.
BBC Speaks to News Weary Consumers in First Global Brand Campaign
The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
The Garage Podcast: The Future of Media Through Optimization and Personalization
Clinch CEO Oz Etzioni on AI and adapting to changing tech on The Garage podcast.
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
12 Hot AI Startups That Brands Are Working With
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.
Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch
The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.
