Meta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings [...]
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
Reddit’s CMO Busts Platform Myths
Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
The latest iteration of Hinge's "Designed to Be Deleted" campaign uses real dating success stories to show Hingie being rewarded for its sacrifice.
DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Mad Rabbit drives 15% of its sales from TikTok.
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
Gen-AI Search Engine Perplexity Has a Plan to Sell Ads
The AI search engine claims it had over 10 million monthly active users in January.
Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit Pro offers social listening, as well as posting and performance analytics functions
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.