Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.
The company looks to increase the scale of its marketing efforts while moving 'at the speed of culture.'
"We are against a travel ban and believe that immigration is a source of strength, diversity and innovation for global companies based in America," the brand wrote in a statement.
The parent company of Barbie, Hot Wheels, Fisher-Price and American Girl continues its pivot away from DVD and TV-based promotions.
The telecommunications giant hired the independent agency in January 2015 to handle most of its primary brand work.
Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately.