Accounts

R/GA Is Making BBC Studios' First U.S.-Focused Brand Campaign

The broadcaster is building its presence and awareness across North America

untitled-design-20 — Millie Gibson and Ncuti Gatwa illuminate The London Eye in tribute to the latter's new title role in Doctor Who.Getty

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim.

The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital news and production delivery into North America through branded channels, streaming and joint ventures. It produces world-famous series such as Bluey, Doctor Who, Top Gear, Dancing with the Stars and Strictly Come Dancing.

Set