Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe

The agency will work across the portfolio of theme parks

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Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year.

The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn’t name.

The long-term partnership will be led out of the agency’s New York office, which opened in 2019, though it will include team members from the London office as well. Lucky Generals is tasked with driving excitement and intrigue around Universal Orlando Resort, continuing to position the theme parks as a must-visit vacation destination for domestic and international visitors.

“It is genuinely the exact creative opportunity we hoped for.



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