Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

The partnership will focus on building the business across all customer touchpoints

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Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. 

Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression.

The agency is already working on a variety of strategic and creative initiatives to extend Build-A-Bear’s multi-generational fanbase through in-store and website efforts, along with omnichannel campaigns, new partnerships and original programming.

“We’re excited to deepen our collaboration with Known to help accelerate our growth and push the beloved Build-A-Bear business to the next level,” said Sharon Price John, CEO of Build-A-Bear, in a statement.



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