Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status
The boxy profile of Mark Cross bags have since become a widely imitated signature.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future
In an effort to reach younger consumers, they're developing eco-friendly products.
Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable
Bea Johnson started the Zero Waste movement.
Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines
Oprah, Gwyneth Paltrow and Martha Stewart are all releasing branded cruise lines.
Retail Has Struggled but Is Using Experiential to Keep Consumers Invested
Through activations and pop-ups, retail brands are hoping to garner consumer interest.
Infographic: It’s Not Just About Material Gifts on Valentine’s Day Anymore
More people are buying experiences for loved ones in the lead-up to Valentine's Day.
4 Ways I’m Challenging Advertising’s Ageism Problem
The narrative around getting older in the advertising industry needs to change.