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Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status


The boxy profile of Mark Cross bags have since become a widely imitated signature.

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Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future


In an effort to reach younger consumers, they're developing eco-friendly products.

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Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines

Brand Marketing

Oprah, Gwyneth Paltrow and Martha Stewart are all releasing branded cruise lines.

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Here’s What’s in Store for Retail in 2020


Look for outlets to falter, click and collect to expand, lifestyle preferences to rule restaurants and fashion brand alliances to reach new heights.

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How Brands Are Battling Knockoffs on Amazon


Copycat products are widely available on Amazon thanks to the proliferation of third-party sellers, and it's a real problem for brands.

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Retail Has Struggled but Is Using Experiential to Keep Consumers Invested


Through activations and pop-ups, retail brands are hoping to garner consumer interest.

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How Ad Tech Is Bracing for Life After the Cookie

Ad Tech

Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.

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Infographic: It’s Not Just About Material Gifts on Valentine’s Day Anymore

Data Points

More people are buying experiences for loved ones in the lead-up to Valentine's Day.

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4 Ways I’m Challenging Advertising’s Ageism Problem


The narrative around getting older in the advertising industry needs to change.