Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status
The boxy profile of Mark Cross bags have since become a widely imitated signature.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future
In an effort to reach younger consumers, they're developing eco-friendly products.
Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable
Bea Johnson started the Zero Waste movement.
Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines
Oprah, Gwyneth Paltrow and Martha Stewart are all releasing branded cruise lines.
Here’s What’s in Store for Retail in 2020
Look for outlets to falter, click and collect to expand, lifestyle preferences to rule restaurants and fashion brand alliances to reach new heights.
How Brands Are Battling Knockoffs on Amazon
Copycat products are widely available on Amazon thanks to the proliferation of third-party sellers, and it's a real problem for brands.
Retail Has Struggled but Is Using Experiential to Keep Consumers Invested
Through activations and pop-ups, retail brands are hoping to garner consumer interest.
How Ad Tech Is Bracing for Life After the Cookie
Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.
Infographic: It’s Not Just About Material Gifts on Valentine’s Day Anymore
More people are buying experiences for loved ones in the lead-up to Valentine's Day.
4 Ways I’m Challenging Advertising’s Ageism Problem
The narrative around getting older in the advertising industry needs to change.