Mark Cross, the 175-year-old 'American Hermès,' Regains Its Luxury Status

The brand behind the first postwar 'It' bag is back to prominence

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Well into the second half of Rear Window, Paramount’s 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor Lars Thorwald has murdered his wife. A key indicator: Mrs. Thorwald has vanished from the apartment across the way—leaving behind her handbag.

“A woman has a favorite handbag,” Fremont explains, producing her own sleek black bag to illustrate her point. “It always hangs on her bedpost where she can get at it easily.



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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.