Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The most anticipated attraction opening in Las Vegas this year isn’t a resort or nightclub—it’s a shopping complex.
Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The 200,000-square-foot site, which opens in April, is a joint venture from real estate development firm Fisher Brothers and creative agency Beneville Studios.
Despite retail industry struggles, brands are still investing in nontraditional brick-and-mortar formats. According to a 2019 survey by Kearney, 81% of Gen Zers prefer to shop in stores and 73% like to discover new products in stores.
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