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Reese’s Partners With HipDot for First-Ever Makeup Collaboration

The legacy chocolatier is offering a limited-edition set.

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Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Dry shampoo market is seen expanding to $6 billion in 6 years.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water

Innovation will be piloted in Colombia and Argentina ahead of a possible global launch.

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Unilever Will Eliminate ‘Normal’ From Its Product Packaging

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or [...]

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Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

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Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

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Lady Gaga and Oreo Just Announced a Monster of a Collaboration

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]

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Ferrero’s New Campaign for Crunch Is an Absurdist Take on Advertising’s Lofty Promises

It's the third brand from the candy company to get an overhaul this year.

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McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger

The McDonald's Chicken Sandwich and McPlant will be available sometime next year.

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Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

The new biodegradable packaging could create confusion and recycling cross-contamination.

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Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

After two years of work, Morton has finally taken the wraps off of its latest trade dress.