Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option
The brand hits shelves this week, supported by a national TV ad.
Jungalow Founder Justina Blakeney Created Native’s New Limited Edition Packaging and Scents
The designer's popularity exploded in 2020,
Lady Gaga and Oreo Just Announced a Monster of a Collaboration
Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]
Ferrero’s New Campaign for Crunch Is an Absurdist Take on Advertising’s Lofty Promises
It's the third brand from the candy company to get an overhaul this year.
McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger
The McDonald's Chicken Sandwich and McPlant will be available sometime next year.
Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
The new biodegradable packaging could create confusion and recycling cross-contamination.
Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt
After two years of work, Morton has finally taken the wraps off of its latest trade dress.
Budweiser, Nelly Celebrate St. Louis And ‘Country Grammar’
The musician sees the partnership as a celebration of his hometown.
Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff
The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.
Smirnoff’s Spicy Tamarind Vodka Is Back in Time for Dia de los Muertos
This year, the seasonal favorite is packaged in a colorful, glow-in-the-dark bottle.
Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?
Experts say that it's more complicated that choosing the right material.
This Milk Carton Design Is Almost as Clever as It Is Adorable
The cat character was actually inspired by Brunhilde, a cat who belongs to the agency's art director Vera Zvereva.
How Harpoon Brewery—Boston’s IPA Pioneer—Landed Its New Look
"They had a great story to tell, but they weren’t telling it on the packaging."
Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags
A new consortium called 'Beyond the Bag' is soliciting ideas from supply chain and packaging experts.
Customer Feedback Inspired Native’s New Plastic-Free Paper Packaging for Its Deodorant
The all-natural product is available online in paper-based applicators in 5 different scents.