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Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Packaging Design

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

Sustainability

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

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Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

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Lady Gaga and Oreo Just Announced a Monster of a Collaboration

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]

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Ferrero’s New Campaign for Crunch Is an Absurdist Take on Advertising’s Lofty Promises

It's the third brand from the candy company to get an overhaul this year.

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McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger

The McDonald's Chicken Sandwich and McPlant will be available sometime next year.

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Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

The new biodegradable packaging could create confusion and recycling cross-contamination.

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Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

After two years of work, Morton has finally taken the wraps off of its latest trade dress.

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Budweiser, Nelly Celebrate St. Louis And ‘Country Grammar’

The musician sees the partnership as a celebration of his hometown.

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Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.

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Smirnoff’s Spicy Tamarind Vodka Is Back in Time for Dia de los Muertos

This year, the seasonal favorite is packaged in a colorful, glow-in-the-dark bottle.

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Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say that it's more complicated that choosing the right material.

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This Milk Carton Design Is Almost as Clever as It Is Adorable

The cat character was actually inspired by Brunhilde, a cat who belongs to the agency's art director Vera Zvereva.