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French Chocolate Brand Releases Sexually Ambiguous Valentine’s Packs

The illustrations across the packaging images and the aligning ads work together to set a scene using optic illusion

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11 of the Most Accessible Brand Campaigns and Actions of 2021

2021's most resonant disability inclusion efforts reflected a remarkable level of authenticity by implementing changes that have a serious impact beyond any single product.

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Johnnie Walker Bottle Celebrates Hit Netflix Show Using Hidden UV Codes

Johnnie Walker is teaming with Netflix for a special Money Heist themed bottle.

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3 Radical New Rules for Creatives When It Comes to Sustainable Packaging

The onus is on brands to not only 'do less harm' to the planet, but also replenish it.

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Dungeons & Dragons and Nerds Candy Partner to Offer New Packaging and Exclusive Gameplay

The partnership will provide fans with limited-edition theater packaging and an exclusive tabletop campaign, "Restoring Harmony."

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Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

The social network remains a valuable marketing tool amid stricter privacy laws.

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The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Artist Megan Lewis reimagines the snack brand's packaging as part of a larger effort to amplify Black voices.

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Omsom Is on a Mission to Reclaim Asian Flavors in Grocery Stores

Omsom co-Founder Vanessa Pham appears on the I'm With The Brand podcast to discuss breaking stereotypes and reclaiming heritage.

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McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

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Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.

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Reese’s Partners With HipDot for First-Ever Makeup Collaboration

The legacy chocolatier is offering a limited-edition set.

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Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Dry shampoo market is seen expanding to $6 billion in 6 years.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water

Innovation will be piloted in Colombia and Argentina ahead of a possible global launch.

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Unilever Will Eliminate ‘Normal’ From Its Product Packaging

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or [...]

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