Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions

Startup Juliet aims to revamp the reputation of boxed wine

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While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint.

Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It’s part of a larger push within the alcohol industry to find more sustainable ways of packaging, which often means cutting out heavier, hard-to-recycle materials.

“We really want to shift the culture of wine drinking away from glass bottles,” Allison Luvera, co-founder of Juliet Wine, told Adweek.

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