This is a Profile

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

Programmatic

With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads.

This is a Profile

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Perspective

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

This is a Profile

How Possible’s Americas CCO Embraces Her Competitive Spirit

Leadership & Talent

'I like the shared aspect of winning together, Danielle Trivisonno Hawley says.

This is a Profile

Leading Women Took the Stage at Adweek’s Women Trailblazers Event

Trailblazers

Presented by Kantar at Ogilvy's offices in New York.

This is a Profile

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

Amazon

Amazon might use 3D body scans to customize clothes—and also capture your data.

This is a Profile

It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Voice

Rather than focusing only on potential profits.

This is a Profile

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

Programmatic

The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past.

This is a Profile
This is a Profile

Everything Brands Need to Know About Bringing Their Marketing In-house

Brand Marketing

Industry execs and experts offer advice on how to get it right.

This is a Profile

Martin Sorrell on Challenging the Ad Industry Giants He Helped Create

Agencies

The S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech.

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