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Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

Programmatic

With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads.

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How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Perspective

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

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How Possible’s Americas CCO Embraces Her Competitive Spirit

Leadership & Talent

'I like the shared aspect of winning together, Danielle Trivisonno Hawley says.

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Leading Women Took the Stage at Adweek’s Women Trailblazers Event

Trailblazers

Presented by Kantar at Ogilvy's offices in New York.

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Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

Amazon

Amazon might use 3D body scans to customize clothes—and also capture your data.

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It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Voice

Rather than focusing only on potential profits.

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Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

Programmatic

The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past.

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Everything Brands Need to Know About Bringing Their Marketing In-house

Brand Marketing

Industry execs and experts offer advice on how to get it right.

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Martin Sorrell on Challenging the Ad Industry Giants He Helped Create

Agencies

The S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech.

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