Data 2019 Programmatic Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads. Perspective How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year. Leadership & Talent How Possible’s Americas CCO Embraces Her Competitive Spirit 'I like the shared aspect of winning together, Danielle Trivisonno Hawley says. Trailblazers Leading Women Took the Stage at Adweek’s Women Trailblazers Event Presented by Kantar at Ogilvy's offices in New York. Amazon Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data Amazon might use 3D body scans to customize clothes—and also capture your data. Voice It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix Rather than focusing only on potential profits. Programmatic Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past. Data Points Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase Here's how they decide what to buy. Brand Marketing Everything Brands Need to Know About Bringing Their Marketing In-house Industry execs and experts offer advice on how to get it right. Agencies Martin Sorrell on Challenging the Ad Industry Giants He Helped Create The S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech.