Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy

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When it comes to shopping, consumers are fairly open-minded—after all, just 4% say they only consider one brand when making purchases, according to new research from BuzzFeed and media agency network Wavemaker. But a whopping 72% say they only consider two to four, which is why brand loyalty should always be a top consideration for brands.

Eighty percent of consumers say they’re either somewhat loyal or very loyal to the brands they buy. The top factors that keep them coming back are products being worth the price (30%), brands providing superior quality products (24%) and brands doing what they say they will do (22%).

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This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.