Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

Despite ongoing measurement challenges, ads are targetable, flexible and can be traded programmatically

An illustrated yellow microphone.
Programmatic is making its way in the podcasting world. Getty Images

Podcasting pioneer Panoply took media watchers by surprise last fall when the Slate-born network shut down the entirety of its content operations to train its full focus on ad tech.

This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.