Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point
Despite ongoing measurement challenges, ads are targetable, flexible and can be traded programmatically
Programmatic is making its way in the podcasting world.
Getty Images
Podcasting pioneer Panoply took media watchers by surprise last fall when the Slate-born network shut down the entirety of its content operations to train its full focus on ad tech.
This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.
