Programmatic

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

The myth of the foreign bogeymen defrauding the U.S. ad industry could be over

Illustration of a gray hand holding a yellow bitcoin over a laptop as a bear trap clamps shut.
Authorities are addressing domestic ad fraud. Animation: Aanya Gupta; Sources: Getty Images

By Ronan Shields

July 21, 2019

The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers’ latest annual report.

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This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.
Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
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