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Shaq and Melissa McCarthy Are Alexa’s Newest Voices

Amazon says celebrities help enhance the voice assistant’s personality.

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Forgot How to Make Small Talk? Alexa Can Help

A week before Prime Day, Amazon has equipped Alexa-enabled devices to support customers easing back into social gatherings.

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In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini

The rising rap star gets energized by the new, smaller voice assistant.

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The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

Everything old is new again as smart speakers revive audio.

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Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Walmart's Ask Sam app offers answers to associates and customers in real time.

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New Voice Apps Are Declining as a Breakout Hit Remains Elusive

Amazon's Alexa platform has yet to see a viral app hit that might boost interest in its marketplace.

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The Future In-Car Experience and What It Means for Marketers

Connected vehicles present a unique opportunity.

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Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce

Consumers are finally warming to the idea of voice-enabled shopping.

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What We Can Expect From Voice Devices in 2020

We were wrong to assume that chatbots and voice bots would naturally slide into their role as autonomous shopping tools.

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Here’s What Amazon Prime Members Loved Most in 2019

Their favorites included avocados, Jack Ryan and Old Town Road.

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Google Struggled to Sell Smart Speakers in Q3, But Amazon Killed It

Amazon shipped almost three times as many devices during the quarter, according to tech analysis firm Canalys.

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Walmart Expands Voice Ordering to Apple’s Siri

In the increasingly competitive field of online grocery, Walmart is adding more functionality to its digital shopping cart.

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Amazon and Google Can’t Keep Up With Local Devices in China

Amazon and Google can't compete with the fast-growing Chinese market against local players like Alibaba, Baidu and Xiaomi.

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People With Down Syndrome, Frustrated by Voice Devices, Are Teaching Google to Hear Them

A new partnership from FCB Canada and its advocacy client, the Canadian Down Syndrome Society.