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When Apple debuted its HomePod voice-activated assistant in 2018, the brand blew the world’s collective mind with “Welcome Home,” its ad aimed at building buzz around the device. The Spike Jonze-directed spot starring FKA twigs became an instant classic and was named one the year’s best ads by Adweek.
Now, with the debut of the more compact HomePod Mini, Apple and agency TBWA\Media Arts Lab are back with an ad that continues the earlier spot’s theme of how music can boost your mood.