In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini

The rising rap star gets energized by the new, smaller voice assistant

Rapper Tierra Whack stars alongside a miniature version of herself in Apple's holiday spot. Apple

When Apple debuted its HomePod voice-activated assistant in 2018, the brand blew the world’s collective mind with “Welcome Home,” its ad aimed at building buzz around the device. The Spike Jonze-directed spot starring FKA twigs became an instant classic and was named one the year’s best ads by Adweek.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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