Amazon and Google Can't Keep Up With Local Devices in China

Though U.S. marketers can learn from their global competitors

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who’s who of Big Tech that includes Amazon, Apple and Google.

That isn’t necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players such as online commerce company Alibaba, search engine Baidu and consumer electronics company Xiaomi hold sway. In fact, Baidu sent shock waves through the industry earlier this year when analytics firm Canalys announced it shipped 4.5



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.