New Voice Apps Are Declining as a Breakout Hit Remains Elusive

The number of Alexa Skills introduced in 2019 was lowest since 2016

More than a glorified home speaker, the simple plastic cylinder that is Amazon’s Echo device has been billed as a portal into a new way of interacting with technology. It can serve up everything from muse-like creative inspiration to recipes with a few spoken words of command.

But despite a saturation of such devices in American households—fueled by heavy discounts and giveaways—and a proliferation of tens of thousands Amazon Skill voice apps—also fueled by heavy discounts and giveaways for developers—around half of Amazon Echo users simply don’t bother to seek out new apps, according to the most recent consumer adoption report last year from voice-focused research firm




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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.