New Voice Apps Are Declining as a Breakout Hit Remains Elusive

The number of Alexa Skills introduced in 2019 was lowest since 2016

Illustration of a person trying to move a large thought bubble up a hill
The format has yet to produce a big breakout hit analogous to viral early iPhone games that drew people into the App Store. Getty Images

Key insights:

More than a glorified home speaker, the simple plastic cylinder that is Amazon’s Echo device has been billed as a portal into a new way of interacting with technology. It can serve up everything from muse-like creative inspiration to recipes with a few spoken words of command.

This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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