The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

Everything old is new again

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As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more—they heard more ads on them. And get this: They liked it.

That’s according to a new survey from Adobe, which looked into how consumers engaged with their smart speakers during quarantine.

Compared to the same period in 2019, Adobe found 46% of consumers who own smart speakers used their voice assistants more often, and 51% heard ads on them.

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