The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

Everything old is new again

Consumers say audio ads are more engaging and relevant. Kacy Burdette; Courtesy of Apple; Google; Harmon

As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more—they heard more ads on them. And get this: They liked it.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.