Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Droga5 London has created two new spots for Amazon Alexa as part of a global campaign titled “A voice is all you need,” which aims to show how the device can make life a little easier.
The ads show how people can control the (digital) world around them by having Alexa act on their every whim.
In one spot, “Ironing,” a protagonist repeatedly interrupts an epic battle scene to command a pair of elvish warriors to play out a death scene, all while casually doing his ironing (and really annoying the characters in the process.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in