With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture

The consultancy took creative in-house last September

Accenture's $90 million campaign from Droga5 launches today. Accenture

One of the more significant pieces of news to hit the agency community in the past several years was Accenture Interactive’s April 2019 acquisition of lauded independent shop Droga5. The purchase of Adweek’s Agency of the Decade spurred a significant amount of buzz (and opinions). It represented a seismic shift in the agency landscape, with Accenture signaling its intention to compete with the incumbents.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.