Adweek Agency of the Decade: Droga5

From a young startup to a dominating creative force


Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon.

On the eve of 2020, one could argue the same question hovers over the agency—though it’s by no means a startup any longer. The New York-based creative shop that began the decade with 80 staffers packed into a space that “felt like a student dorm,” according to founder David Droga, is ending the 2010s as a 500-staff powerhouse with increasingly global ambitions that are likely to be fulfilled thanks to its recent acquisition by Accenture Interactive.

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