Agency of the Year

Adweek Agency of the Decade: Droga5

From a young startup to a dominating creative force

droga5-agency-of-the-decade-david-droga-2019 — David Droga launched Droga5 in 2006. The agency quickly grew to be a major player, with annual revenue growing from $14 million to $200 million over the 2010s.Courtesy of Droga5

December 3, 2019

Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon.

On the eve of 2020, one could argue the same question hovers over the agency—though it’s by no means a startup any longer. The New York-based creative shop that began the decade with 80 staffers packed into a space that “felt like a student dorm,” according to founder David Droga, is ending the 2010s as a 500-staff powerhouse with increasingly global ambitions that are likely to be fulfilled thanks to its recent acquisition by Accenture Interactive.