The Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Culture

Optimism meets caution

Droga5 and Accenture logos
How will Accenture Interactive and Droga5's cultures work together. Sources: Droga5, Accenture

For the last 13 years, Droga5 remained steadfastly independent, creating groundbreaking work with swagger, and eyebrows were raised when news emerged that Accenture Interactive had acquired the shop founded by its talisman, David Droga.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.