Inside Amazon's Super Bowl Ad, Starring Scarlett Johansson, Colin Jost and a Psychic Alexa

The platform's formula for success is poking fun at itself—and finding stars willing to do the same

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

In 2014, racing driver Danica Patrick set a record for the most Super Bowl appearances by a celebrity in her 13th ad for web hosting platform GoDaddy.

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.