Michael B. Jordan Is the Alexa of Your Dreams in Amazon’s Super Bowl Ad

The Black Panther star makes his Big Game debut

Amazon's sixth Super Bowl spot imagines life with Alexa if Alexa looked like Michael B. Jordan. Amazon

By now, it has become something of a Super Bowl tradition to see celebrities tout the benefits of Amazon’s voice assistant, Alexa, during a commercial break in the Big Game—and 2021 will be no exception.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.