Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser

This year's ad will focus on a new body for the voice assistant

Michael B. Jordan gets an upgrade in Amazon's Super Bowl spot. Amazon

Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity guest.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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