The Big Game

Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser

This year's ad will focus on a new body for the voice assistant

Michael B. Jordan gets an upgrade in Amazon's Super Bowl spot.Courtesy Amazon
By Lisa Lacy

January 31, 2021

Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity guest.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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