Alt Image Text

Local Search 101: What You Need to Know

Search Engine Marketing

If you're not working on discovery, you're hurting your business.

Alt Image Text

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Search Engine Optimization

Target and Home Depot are leading the way for traditional brick-and-mortar retailers.

Alt Image Text

Why—and How—You Should Optimize Your Website for Bing

SEO best practices for Bing and Google overlap.

Alt Image Text

Outdated SEO Practices You Need to Avoid in 2020

SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]

Alt Image Text

5 Ways to Improve Your Blog Posts for Search in 2020

Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]

Alt Image Text

4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know

Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]

Alt Image Text

Has It Has Really Been a Quarter Century?

Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]

Alt Image Text

The Smart Way to SEO Success

Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates may make SEO feel like [...]

Alt Image Text

How Will Google’s Changes to Featured Snippets Impact Publishers?

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that [...]

Alt Image Text

10 Keys to Digital Success in 2020 (Part 2)

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]

Alt Image Text

How Marketers Can Craft Content With Search Intent in Mind

Keywords, of course, still matter. They will always matter. Some might even argue they matter most — they are the foundation for much of what we do in SEO. But [...]

Alt Image Text

Why Google Going to the Dark Side Is Bad for Advertisers

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]

Alt Image Text

4 Biggest Website Speed Offenders – and How to Fix Them

Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage [...]

Alt Image Text

3 Google Analytics Tips for E-Commerce

There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels. 

Alt Image Text

Search Needs Computational Linguistics to Solve Its Problems

The increased use of mobile devices means search must learn to answer questions posed in natural language. Research and tech development at Google on natural language processing is filtering into [...]