Discover mobile marketing news from industry experts at Adweek. Learn about the latest trends and mobile marketing campaigns making headlines.

Mobile marketing was new not all that long ago, but today, it's a marketing plan staple that can reach new audiences and can be easily tracked and recorded. The latest mobile marketing news will keep your brand in the loop with what's working, what's not and what's coming soon.

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Texting Boundaries Apply to Brands, Too

Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.

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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency

As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.

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Infographic: Not Texting? You’re Missing Out on Sales

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Personalize Consumer Messaging With Information They’ve Already Shared

Permission means permission. You either have it or you don’t.

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Mobile Marketers Pivot Away From Paid Media After Apple Upends Industry

Traditional mobile advertising has become more expensive and less effective since Apple’s privacy changes

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The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data

How brands can maximize retention and customer experience.

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Amex’s Latest Bid to Boost Small Businesses: QR Codes

It's the latest move in the long-running Shop Small initiative.

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Log in to Elevate: Mobile Gaming

The future of mobile gaming was the topic of the day.

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O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps

O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.

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Infographic: What Is Everyone Doing on Their Second Screens?

84% of U.S. adults are splitting their attention between TV and another device.

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The Legacy of 2020 on Media Habits: The Second Screen

It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold.

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Watch the First Elevate: Mobile Gaming Summit

Mobile gaming has been growing in popularity.

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Cricket Wireless Launches a Campaign That Embraces HBCU Life

Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.

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Which Screen Will Win the Tokyo Summer Olympics?

Brands and agencies face pressure to put together a winning media plan.

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Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

The social network remains a valuable marketing tool amid stricter privacy laws.