Watch the First Elevate: Mobile Gaming Summit
Mobile gaming has been growing in popularity.
Cricket Wireless Launches a Campaign That Embraces HBCU Life
Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.
Which Screen Will Win the Tokyo Summer Olympics?
Brands and agencies face pressure to put together a winning media plan.
Why Snapchat Works to Drive Lead Generation in a Post-IDFA World
The social network remains a valuable marketing tool amid stricter privacy laws.
Samsung Doubles Down on Commitment to Foldable Phones
The 'Flex Your Way' campaign targets a 'new generation' with Galaxy.
Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’
Galaxy's versatility is on display in Samsung's new collaborative smartphone ad.
When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
How Nike and Adidas Have Driven Mobile-Based Loyalty
Master mobile and keep your customers’ various needs in mind.
Google Will Lower Some Payment Fees for App Developers
The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]
How Your Landing Page Is Sabotaging Your Google Ads Success
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
Why Google Going to the Dark Side Is Bad for Advertisers
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa
This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]
The Challenge of a (Really) Short-Form Direct Response Ad
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into the space of a Facebook ad, Instagram ad, or Twitter [...]
7 Steps to Advertising to the Emerging Gen Z Consumer
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself. But it perhaps explains the complexity [...]