The future of mobile gaming was the topic of the day.
O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.
84% of U.S. adults are splitting their attention between TV and another device.
It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold.
Mobile gaming has been growing in popularity.
Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.
Brands and agencies face pressure to put together a winning media plan.
The social network remains a valuable marketing tool amid stricter privacy laws.
The 'Flex Your Way' campaign targets a 'new generation' with Galaxy.
Galaxy's versatility is on display in Samsung's new collaborative smartphone ad.
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
Master mobile and keep your customers’ various needs in mind.
The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.