The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data

Brands can maximize retention and customer experience with seamless mobile touch points

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Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them.

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