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Let’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand leaders discussed the relationship between consumers and experiences, the evolving role of the metaverse, and more.
Normally we’d encourage you to rewatch the event below.